snom to Demonstrate PC Pairing “Better Together” Features on Its Microsoft Lync-Qualified Desktop Phones at WPC 2013

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New snom Lync firmware supports click-to-dial, call transfer, drag-and-drop conferencing and enhanced endpoint security with Lync Server 2013; full lineup of snom Lync-qualified and Lync-optimized phones will be on display at Microsoft World Partner Conference 2013.

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snom technology AG, a leading developer of IP business phones, today announced that its snom UC edition phones now feature expanded calling, collaboration and integration capabilities with Microsoft Lync.

snom is introducing new firmware that supports enhanced PC pairing via Ethernet “better together” unified communications features on its Lync qualified devices including click-to-dial, call transfer and ad-hoc conferencing where users drag and drop Lync contacts from their snom desktop phone into the Lync 2013 client for conference calls.

snom’s UC edition phones also support important Lync integration and device management capabilities with Lync Server. The snom 7xx series and snom 821 UC edition phones feature firmware that enables the phones to natively connect to the Lync server for out-of-the box configuration, enabling fast and streamlined provisioning for these SIP-based phones in multi-site enterprise Microsoft Lync environments. Further, the phones support 802.1x authentication for enhanced wired endpoint security with Lync voice deployments.

All of snom’s Lync-qualified and Lync-optimized IP phones will be on display at Booth #322 at Microsoft’s World Partner Conference (WPC) taking place at the George Brown Convention Center in Houston from July 7-11.

“snom is relentlessly focused on delivering the industry’s most extensive lineup of Lync-qualified phones for any size business, designed to support Lync’s full set of rich innovative, productivity-enhancing, collaboration features,” said Usman Tahir, snom’s Chief Technology Officer. “This new snom UC edition firmware raises the bar again with full support for enhanced “better together” and puts the snom qualified devices on a par with Microsoft Lync-optimized devices while also bringing a whole set of additional features exclusive to snom devices.”

WPC 13 represents the first time that snom will publicly demonstrate its newly expanded lineup of Lync desktop phones that now features HP 4110 and HP 4120 Lync-optimized phones and snom UC edition Lync-qualified phones. In June, snom entered into an agreement with HP whereby snom, its channel partners, distributors and system integrators would sell HP’s Lync-optimized phones in addition to its Lync-qualified UC edition phones, giving snom one of the fullest portfolios of Lync endpoints in the industry.

To learn more about snom’s channel activities in the Americas, go to; follow us on Twitter; like us on Facebook; join our LinkedIn group; or add us on Google+.

About snom
Founded in 1996, snom technology AG develops and manufactures VoIP telephones and related equipment based on the IETF open standard, SIP (Session Initiation Protocol). Recognized for its high-quality, customizable and cost-effective business phones, snom is also differentiated by the company’s history in the VoIP industry and its dedication to high security standards. All of snom’s products are designed to be fully interoperable with leading communications equipment vendors. snom customers and partners benefit from the interoperability and flexibility that snom telephones offer, including plug-and-play integration and universal compatibility with standards-based SIP VoIP platforms, applications or services. In September 2011, the snom 300 and snom 821 became the first SIP phones to achieve “Qualified for Microsoft Lync” status – Microsoft’s top distinction for fully-tested interoperability and compatibility with Microsoft Lync. snom’s leadership continues today, based on its six-phone UC edition portfolio – the industry’s largest and most extensive family of standards-based business phones qualified for Microsoft Lync enterprise environments.

snom technology AG is headquartered in Berlin, Germany, with offices in Italy, France, the United Kingdom and the U.S. that support a global network of channel partners in Europe, the Americas, Asia and Africa. For more information, visit

snom technology
North America
John Gates
Elevate Communications
+1 (617) 861–3651

Mike Storella
snom technology, Inc.
Woburn, MA
+1 (781) 569-2044

snom technology
Christian Baier
Jason Green                     
snom technology AG
Berlin, Germany


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