St Paul, Minnesota (PRWEB) July 10, 2013
Creating the best customer experience doesn't require a sellout crowd or the performance of a lifetime. It does require knowledge of what the customer values most and an understanding that the experience starts long before the curtain of service is pulled. Customers expect a first class performance and they deserve to be treated like guests in a friendly, interactive environment. But that is not enough. When the experience is intuitive, it becomes easy and comfortable for the customer, patient or guest. When the experience becomes inspirational, the customer connects with the business and is likely to tell his or her friends.
According to founder, Paul DeVetter, Design Ideation was inspired by a passion for design thinking and an admiration for the power it has to turn ideas into objects. Impressed by the influence that thoughtful design can have on the user experience, Paul set out to package the logical thinking that drives innovation. Intrigued by the science of human behavior and the art of designing connections in our lives, he has linked the logic of design thinking to the rhythm, language and harmony of the natural world around us, to make experience design intuitive.
Mr. DeVetter organizes experience design into 6 categories or Acts that begin with interaction and end with intuition. All 6 play an important role in consistently satisfying the customer. In the stage of business all the acts of the performance are taking place at the same time.
Act 1: Interaction
Positive customer interaction is a critical part of having an engaged customer experience. For many businesses this is where customers are won or lost. There are a few must haves for a good customer experience:
Friendly, courteous interaction.
Helpful customer service.
The great thing about interaction design is that it can be completely controlled by the business. Utilizing available technologies is a key to great interaction. Customers expect it. Customers want to interact with staff only when they choose to. It is your job to make that possible and be ready when they are.
Segue Stage Right.
Act 2: Invention
Mr. DeVetter reveals that the journey to a great customer experience begins by asking a simple question . . . What is your story? Having a story that the customer can identify with is a key part of building and maintaining a responsive high quality experience.
A key part of the story is the value system. A value system represents the characteristics that are seen as most important to maintain the vision of the business. A customer focused business prioritizes core values around the primary asset, which is the experience of the customer.
Segue Stage Right.
Act 3: Innovation
Innovation is an attitude about an approach to doing business and a philosophy about building better experiences. Innovators use imagination to be curious and observant, discovery to try new things and vision to open their minds to a different future. Innovators can see the big picture and know how create a balance between technology and ideals. Innovation starts in the future and works it’s way back to the present. It is intuitive to those with experience and vision.
According to Mr. DeVetter, "Innovation means more than using the latest trends and technologies. Experience innovation features a unique understanding of human behavior and the influence that design has on creating a better experience. Design thinking is the purposeful rhythm of innovation and the logical inspiration for connecting human behavior to a better experience."
Segue Stage Right.
Act 4: Inspiration
Inspirational content improves company image and provides a link to a better customer experience. We live in a visual world and advancements in communication technologies are staging a revolution on business. Encouraging visualization is the key to making the content engaging.
An inspirational value system will promote the vision and advance the intuitive objective of the customer focused business. It will also help to make it easier for leadership, management and staff to “do the right thing” for the customer.
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Act 5: Information
A visual information strategy is a critical part of having an engaged customer experience. Communication is the language of business, logic is the language of discovery and visualization is the emerging language of information. All three of these are enablers for an exceptional customer experience.
Here are a few information must do's:
Build an effective social media strategy.
Provide easy to use customer resources.
Feature portable technology.
Take advantage of business intelligence.
Changes in communication technologies are on center stage of our culture and our world. These technologies are responsible for the complete rearrangement of how we live, work and play. The universal language of a great customer experience is visualization. We live in a visual world that is staging a revolution in business. Our lives are becoming increasingly visual and we demonstrate increased sensitivity to things like interaction and inspiration.
Segue Grand Finale.
Act 6: Intuition
Design Ideation has made an art and a science out of creating a great experience. Their experience design model makes creating a great experience predictable. They leverage the creativity and logic of design thinking but the real key is a unique approach to developing intuition. DeVetter believes that understanding human behavior is at the center of designing a memorable experience. He features user experience design as the inspirational and organizational foundation of design for the customer, patient and guest.
“All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages."
Design Ideation is a professional services and product development consultant business that features design thinking inspired by nature in a unique approach to design for user experience, customer experience and patient experience.