Both sessions are perfect examples of what M2W®-HW™ is all about... Research, case studies and how to build better business and health outcomes with women everywhere are why marketers attend M2W®-HW™.
Chicago, IL (PRWEB) July 09, 2013
Judy Molnar, Vice President, Iron Girl and Missy Lavender, Executive Director Women’s Health Foundation were each voted best speaker by the audience of health and wellness marketing executives at the 4th M2W®-HW™ – The Marketing Health & Wellness to Women Conference, April 18, 2013, Hard Rock Hotel, Chicago. The ‘Apple of Our Eye’ award is given annually to the speaker or speakers who have presented the best insight and information about how to improve sales and marketing results with today’s women.
“Missy Lavender’s presentation, ‘The Cost of Coping: When Being Impolite is Not Good For your Health!’ challenged marketers to think about the cost we all pay – personally or as providers – for allowing a woman to cope silently with undisclosed symptoms of pelvic health dysfunction,” according to Nan McCann, M2W®-HW™ producer. “This is a difficult topic to address, but Missy handles it so well. She explained that from the time a woman enters puberty she is told to accept pain as a natural part of being a woman, and not to make her pain anyone else’s problem. However, just “coping” can create bigger problems for her, her providers and those she loves. Which is why Missy created and heads the Women’s Health Foundation: to improve the pelvic health of women and girls everywhere.”
“Judy Molnar also is making a difference in women’s lives. She epitomizes Iron Girl’s promotional message that ‘every girl has an iron core’!” said McCann. “Her session, ‘Your Brand is More Than a Name on a T-Shirt: Connecting Your Brand with Event Sponsorship that Works’, showcased how brands need to have a sponsorship plan, how to activate sponsorship opportunities and how sponsorship can fit successfully into a larger marketing and advertising plan. Judy taught us that event sponsorship is one of the few marketing disciplines that taps into all five senses to surround the consumer with a brand’s name, image and message. It was a compelling presentation.”
“Both sessions are perfect examples of what M2W®-HW™ is all about,” McCann continued. “Research, case studies and how to build better business and health outcomes with women everywhere are why marketers attend M2W®-HW™. They all recognize that marketing excellence is critical to continued brand growth and market share.” Since its founding in 2009, the event has been attended by hundreds of senior-level marketing executives from Fortune 500 companies representing major consumer product and service categories in the health, wellness and pharmaceutical industries.
Sponsors for the 2013 conference included Associate Sponsors: United Healthcare, WebMD, Society for Women’s Health Research, Express Scripts, Iron Girl, Spirit of Women, Grey Healthcare Group and Mayo Clinic Center for Social Media; Affiliate Sponsors: WomenHeart, Bcureful, Healthy Initiatives Foundation, and American Association of Caregiving Youth; and Showcase Sponsors: Lifescript, Women’s Health Foundation, KC Health Communications, Pluggz, Snippies, Paramount Market Publishing and Carolina Pad.
For M2W®-HW™ information: http://www.m2w-hw.com or 860.724.2649 x13. M2W®-HW™ is produced by PME® Enterprises, LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.