“As part of our corporate strategy, K’NEX is focused on Building Worlds Kids Love™. We wanted to enter the Chinese market when we had the right portfolio of brands and the right e-commerce partner,” said Michael Araten, President and CEO, K’NEX Brands.
Hatfield, PA (PRWEB) July 09, 2013
Export Now (http://www.exportnow.com), a one-stop online platform that helps U.S. companies tap the growing market demand for their products in China, today announced the launch of online retail for K’NEX Brands (http://www.knex.com) on China’s Tmall.com business-to-consumer website.
One of the world’s most popular lines of children’s construction toys, K’NEX building sets let children build and create models by connecting together specially designed building pieces. The toys are designed to inspire creativity, build self-confidence and encourage interaction among children and parents. The website will provide greater access to the Chinese consumer market for popular K’NEX building sets such as Angry Birds™, Super Mario Brothers™ and Mario Kart™.
The new online offerings (meilike.tmall.com) mark the first official presence for K’NEX in mainland China.
“As part of our corporate strategy, K’NEX is focused on Building Worlds Kids Love™. We wanted to enter the Chinese market when we had the right portfolio of brands and the right e-commerce partner,” said Michael Araten, President and CEO, K’NEX Brands. “We believe our strong combination of Angry Birds, Mario Kart and Super Mario Brothers licenses, coupled with the core K’NEX brand, will resonate well with consumers in China. Export Now is the right partner to help us, with its strong marketing strategy and launch plan for the Chinese market. They will build brand awareness of K’NEX through social media, search engine optimization and marketing, and their group buying program. We plan to launch new products to the China market on a quarterly basis.”
Export Now founder and Chief Executive Officer Frank Lavin said a growing number of companies are using Export Now’s business model to sell their products to the vast Chinese marketplace. “Companies large and small are seeking to enter the Chinese market, where consumer demand continues to intensify for high-quality products of all kinds,” he said. “Now, popular brands such as K’NEX can efficiently gain access to this large and profitable market, opening up new growth opportunities for their products. We look forward to helping K’NEX achieve its growth goals in China.”
About Export Now
Export Now helps U.S. consumer product companies sell online in China by removing all the barriers to exporting – language, regulations, logistics, distribution – and operating a Chinese language e-commerce store to sell the products directly to Chinese consumers. Export Now distributes products through stores on Chinese e-commerce sites Tmall.com and Taobao.com. The company currently supports 110 brands from the United States and around the world. For more information or to sign up, visit http://www.exportnow.com, or find us on Twitter or Facebook.
About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX, America’s building toy company, is focused on Building Worlds Kids Love and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™ and more. Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit http://www.knex.com or http://www.rodongroup.com.
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