San Francisco, CA (PRWEB) July 09, 2013
Traackr, the leading influencer marketing platform, today announces the addition of Spanish influencer search – becoming the first social influence solution to support the discovery of influencers and monitoring of their social content in Spanish. Customers can now use Traackr to create and manage influencer marketing projects destined for Spanish-speaking audiences.
This is the first time marketers and communicators can seamlessly identify Spanish-speaking influencers on any topic across the web, including blogs and social networks. Using Traackr, they can engage and monitor these online influencers who publish and share Spanish content.
“Relationships are the foundation of strong digital marketing campaigns,” say Pierre-Loic Assayag, CEO of Traackr. “By adding support for Spanish to our platform, we can now help more businesses find the right people to invest in building meaningful connections that will resonate with their target audience.”
Coupled with Traackr’s ability to geo-target influencers, support for Spanish-language influencers and content means customers can build more contextual and targeted influencer marketing projects for a major segment of the U.S. consumer population.
Marketing spend to reach the Hispanic-American population has risen tremendously among top U.S. advertisers. Brands are eager to find better ways to reach and connect with Hispanics whose buying power is forecasted to hit $1.6 trillion in 2015.
“More than ever brands want to appeal to the fast-growing Hispanic and Latino populations in the U.S.,” says Assayag. “They are searching for ways to become more relevant to these consumers. Traackr’s new Spanish-language capabilities open up exciting new opportunities for influencer strategies to this key population.”
With the addition of Spanish, Traackr now supports influencer identification and social content tracking in five languages, including, English, French, German and Portuguese. You can visit Traackr's Influencer Marketing Blog for more news and resources.
Traackr enables marketers to focus their social initiatives on the people who have the greatest ability to impact their objectives. The platform discovers, monitors and measures online influencers and the content they produce. More than 140 brands including EMC, JPMorgan Chase & Co and Thomson Reuters and half of the top 50 communications agencies use Traackr to drive successful social programs and earn more attention by engaging with the right people. You can learn more at http://www.traackr.com.