New York City, New York (PRWEB) July 09, 2013
Join SKIM communication and social media research expert Sourabh Sharma at IIR’s 13th Annual Shopper Insights in Action Conference in Chicago July 15-17. Sharma is an official blogger for IIR’s Official Shopper Insights blog: http://www.myshopper360.com. He will be blogging from the conference, as well as providing pre-event insights including “How to maintain the distance between the heart and the brain without letting shopper psychology interfere” and “Understanding opportunities behind emotional decision making.”
Sharma is passionate about extracting value from the rapidly evolving brand-to-consumer social media research. He has worked in management consulting, preceded by a role in brand management and product development at L'Oreal. Sharma holds degrees in engineering and marketing, and an MBA from the Wharton School at the University of Pennsylvania and the Rotterdam School of Management.
Key focus areas for this year’s Shopper Insights event are:
- Customizing and Personalizing Customer Experiences
- From Multi-Channel to Omni-Channel
- Being Data Rich and Insight Poor
- Transition from Asking to "Listening and Observing"
- The ROI of Customer Loyalty
- From Shopper Insight Mindset to Human Insight Practice
- Strategic Selling for Marketing & Category to Innovate for Growth
For more on IIR’s 13th Annual Shopper Insights in Action, visit http://www.iirusa.com/insights.
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in San Francisco, New York, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and (financial) services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit http://www.skimgroup.com for more information.