ID.me Launches Digital Verification Engine for Affinity Groups; Under Armour Offers Exclusive Benefits for Military, Veteran and First Responder Shoppers
Washington, DC (PRWEB) July 10, 2013 -- Shopping and interacting on the Web just became more secure for both brands and consumers with the launch of ID.me’s online identity verification service. By providing consumers with a way to securely confirm their credentials and affiliations, ID.me gives retailers the ability to market to a wide range of affinity groups. The service launched today with Under Armour®, offering discounts to both military and first responder shoppers who verify their credentials through the ID.me widget.
ID.me is an extension of the popular Troop ID service that enables members of the military, veterans and their immediate family to verify their identity online. For the past year, more than 190,000 Troop ID members who have verified their military credentials have been able to access exclusive benefits from brands such as Under Armour, Tough Mudder, Overstock, Sam’s Club and WWE, among others. Through ID.me, the company is now able to verify affiliations for any group, allowing retailers to extend their loyalty programs further. With the launch of ID.me’s network, retailers can ensure a consistent customer experience across channels and further extend loyalty programs while boosting sales by making connections that resonate.
“Affinity group marketing is a powerful tool for brands. Military, student and first responder loyalty programs are common in many brick and mortar outlets across the country but, until recently, there was no secure way to deliver those programs online,” said Blake Hall, co-founder and CEO of ID.me. “With ID.me, brands can be sure that they’re reaching the right audience, and consumers can be sure they have complete control over their personal information and how it is shared.”
ID.me is a Single-Sign-On solution that solves the digital credentialing problem by instantaneously verifying a customer’s eligibility against an authoritative database and relaying a trusted response to the retailer. Consumers need only verify their identity and group affiliations one time in order to obtain an ID.me credential that is portable across a network of brand partners. After verification, eligible users can quickly verify their group affiliation to a participating retailer by clicking on the corresponding group logo on a retailer’s website, logging in, and providing the retailer with permission to access the minimum amount of personal information necessary to claim the benefit -- often just the member’s name and a Yes/No response as to the group affiliation. This approach eliminates the burden on the individual to repeatedly enter sensitive information on multiple websites while providing higher conversion rates for brands.
Today, ID.me offers retailers the ability to verify military, veteran, student and first responder credentials. Over the coming months, the company will add additional groups and identity verification services to the network based on consumer and brand partner demand.
About ID.me
ID.me is the first digital identity network that allows consumers to prove who they are online while controlling how their information is shared with brands. For participating organizations, ID.me acts as a trusted intermediary, capable of verifying consumer identity and group affiliations in real-time. This allows brands to ensure a consistent customer experience across offline and online channels while reducing costs associated with manual verification. ID.me does not sell, rent, or loan member information to a third party for any reason. ID.me members retain complete control over how, or if, their information is shared on a case-by-case basis. For more information, please visit http://www.id.me
About Under Armour
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at http://www.ua.com.
Elizabeth Dodd, TroopSwap.com, https://www.troopswap.com, 203-526-3952, [email protected]
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