Tips for Online Lead Generation for Local Contractors

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One of the keys to being successful today as a local business is to maximize the return on local search marketing efforts. My Local Leads, a Maine marketing firm, provides these tips to help generate leads and increase revenues using online channels.

All the marketing in the world will not help a business without having a plan. Local business marketing has changed a lot from what it was in years past. Many companies are investing a lot of money into local search marketing, although they are failing to see a return. There are many reasons that this happens including the tough economy, a bad location for a particular business, too much competition, ineffective marketing techniques, and many more.

My Local leads is a marketing firm based in Maine that helps local business across the United States get up off the ground, grow profits, and otherwise succeed with powerful, intuitive marketing. This article is to help those who are new to online lead generation and marketing campaigns. It can also help those who have been spending a lot of time and money on online advertising, but are failing to see return on that investment. These tips can and will help get the phone to ring when advertising online.

Be sure to provide contact and location information. Current trends show that more than half of local businesses do not provide their name, address, and phone number properly on their website. This information should be prominently displayed on the company’s website, social media marketing accounts, as well as business and other directory listing sites. At the same time, easy to use contact forms should be used. The easier and more prevalent contact methods for the organization are, the more likely they will be contacted.

Make sure the website is mobile friendly. The number of people using smart phones to search for local businesses has increased dramatically over the past couple of years. If the business’s website does not look good or fails to respond well on a mobile device, consumers are less likely to spend time on the site. The less time people spend on a site, the less likely they are to lead to a conversion.

Provide useful, free information. Consumers today are looking for businesses they can rely upon and trust. People are turning away from big corporations and looking for someone who can address their needs as an individual rather than a number. By using the company website to provide helpful tips through a blog, white papers, and other information that will help customers and potential customers without charging them, it builds good will. That good will tends to pay off when the customers have something that they realize is beyond their capability.

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Chris Moreno

Cameron Corniuk
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