New York, NY (PRWEB) July 09, 2013
Paris, July 2013: De Beers, the Jeweller of Light, unveiled its new High Jewellery Collection, “De Beers Phenomena” during Paris Couture Week. De Beers Phenomena is a contemporary take on classic high jewellery, inspired by the natural phenomena created by water. Each design echoes the power and grace of these wonders of nature.
Francois Delage, CEO De Beers Diamond Jewellers commented, “We are delighted to showcase our new High Jewellery creations. Remaining true to our DNA, the unique designs draw on our 125 years of diamond expertise, bringing together a beautiful combination of diamond cuts and exquisite craftsmanship from the finest artisans to create 5 wondrous looks. The pieces can be customised to the individual preference of our clients and the collection will now tour our markets.”
Phenomena have intrigued witnesses for countless centuries; similarly diamonds, phenomena in themselves, captivate all who encounter them. Rich in contradictions and diverse in occurrence, the phenomena of the natural world, ranges from the predictable to the wildly unexpected; the understood to the incomprehensible and from delicate beauty to magnificent force. The beauty of these natural occurrences can be marvelled at from the energy of a cresting wave, to the uniqueness of each frost formation and the intriguing depths of the ocean itself.
De Beers seeks to express these Phenomena through the medium of sublime diamonds, each unique in their innate beauty, magnified by illuminating designs. Each piece of this spectacular high jewellery collection has been exquisitely crafted to reflect the intensity of its natural inspiration. Sensitively following contours, emulating elegant formations and evoking dramatic fascination. The Phenomena High Jewellery Collection is composed of twenty pieces, across five sets: Stream, Frost, Glacier, Reef and Crest.
NOTES TO EDITORS
THE DE BEERS DIFFERENCE
De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewellery, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewellery.
Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life, and Brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.
De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.
THE DE BEERS GUARANTEE
Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.
DE BEERS DIAMOND JEWELLERS
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.