San Francisco, CA (PRWEB) July 09, 2013
Livefyre, the leading provider of real-time social software, today announced that it is featured as a Contender in The Forrester Wave™: Social Depth Platforms, Q3 2013. This research report evaluates the nine most significant vendors in the category of social depth, which is defined as “technologies that add social content and experiences to marketing sites.”
Only top companies in this industry were invited to participate, based on stringent qualification criteria that includes strong market presence, marketing system integration capabilities, and large deployments with big brands with at least 15 percent of customers with over $1B in annual revenue. The Wave recognized Livefyre’s strength in real-time and superior website capabilities and also gave the company the highest score possible for both customer satisfaction and ease of use.
Forrester Research evaluated the platforms on nearly 60 criteria points across three main categories: current offering, strategy and market presence. The evaluation was conducted through vendor surveys, product demos and customer reference calls. In their findings, Forrester identified several key themes that today’s marketers are looking to address with social depth platforms, which include optimizing websites for exploration in order to influence online and in-store purchases, using social content to boost SEO ranking and featuring user generated content on a website or a microsite to drive user behavior.
The report’s findings cite Livefyre as, “a promising new entrant with a unique community vision. With its first enterprise clients on board in 2011, Livefyre is a young company with ambitious goals. The vendor is rapidly evolving its real-time content curation (initially deployed with big media brands) into a community platform that facilitates the process of transforming brand sites into social hubs. Livefyre’s key differentiator and greatest strength is the platform’s real-time capabilities. The platform also offers intuitive administration features and strong content authentication options. During platform demos, we found that Livefyre’s rich media and website capabilities were superior, compared with other vendors.”
Other Livefyre highlights from the report include:
-Growth: Livefyre received the highest possible score for customer acquisition, having grown its customer base by 332% from 2011 to 2012.
-Customer Satisfaction: Livefyre received the highest score possible for customer satisfaction, which was determined by how satisfied the vendor’s reference customers are.
-Ease of Use: Livefyre also received the highest score possible for its ease of use, with Forrester citing "Clients are very satisfied with the usability of Livefyre's platform and Forrester found the administration console, content curation features and moderation management to be very ‘marketer-friendly’."
Jordan Kretchmer, Livefyre founder and CEO stated, “As the only platform cited for its strength in real-time capabilities in the 2013 Social Depth Wave, Livefyre is honored to be recognized as a promising new entrant by Forrester. Our explosive growth over the past two years is a result of marketers seeking better ways to engage their users, which Forrester discusses in this report. Marketers are looking for flexible, powerful and easy-to-manage platforms that will enable them to drive significant impact for their business through user-generated content and social curation. Livefyre is helping our over 200 enterprise customers redefine community and what that means for their brand, enabling marketers to engage consumers socially at every customer touchpoint.”
Forrester released The Forrester Wave™: Social Depth Platforms, Q3 2013 today. It is available to Forrester Research clients on their website.
Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The company’s suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for over 200 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.
Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us on Twitter at @livefyre.