Knowing how prevalent PLA’s are on keywords gives advertisers the ability to determine paid search bidding and page presence strategies on those keywords.
Orlando, FL (PRWEB) July 09, 2013
The Search Monitor, a real-time online market research provider, released its latest statistic today on the percentage of keywords that have Product List Ads (PLA’s) across eleven verticals—apparel, automotive, beauty, electronics, flowers and gifts, health and nutrition, hobbies, household, office supplies, sports and fitness, and telecom. PLA’s are search ads generated based on relevance that include product information including image, price, and merchant name.
In the latest report from The Search Monitor based on Q2 findings, the household vertical—which includes categories such as bedding and linens, appliances, furniture, storage and organization and kitchen and dining—edged out the office supply and apparel industries in Q2 2013 with 29.1% of keywords containing PLA’s. Office supplies ranked second with 27.8% of keywords containing PLA’s, followed closely by apparel with 27.5%. The chart to the right shows the results from all eleven verticals The Search Monitor analyzed for this report.
With Google Shopping's move to a paid shopping channel, online merchants are looking to The Search Monitor for reporting on both paid search and Product Listing Ad results in one place. Utilizing The Search Monitor, merchants and agencies can generate reports like the one in this report along with others on rank, share of voice and page share for PLA’s and compare it to paid and organic data.
“Knowing how prevalent PLA’s are on keywords gives advertisers the ability to determine paid search bidding and page presence strategies on those keywords,” said Lori Weiman, CEO of The Search Monitor. “We are the only ones in this space tracking both Product Listing Ads and Paid Search Ads, giving our customers the ability to more effectively manage their paid search and PLA campaigns,” adds Weiman.
The Search Monitor publishes statistics and reports regularly on topics including paid and organic search, affiliate and trademark compliance as well as shopping data. For more information and to see all stats from The Search Monitor, visit The Search Monitor Wiki.
About The Search Monitor The Search Monitor monitors paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more please visit http://www.thesearchmonitor.com.