Chipotle Teams Again with Blue Rocket to Develop Latest Release of the Chipotle iPhone Ordering App
San Francisco, CA (PRWEB) July 16, 2013 -- Blue Rocket, a leading custom mobile app development firm, announced today that it teamed again with Chipotle to develop the March 2013 release of the Chipotle iPhone Ordering app, the first major release of the Chipotle app since 2010.
Blue Rocket has worked with Chipotle since 2009 when it first launched the Chipotle Ordering App for the iPhone. Many in the fast-casual restaurant industry consider the Chipotle iPhone Ordering app the gold standard for a “line-busting” mobile ordering experience. The public agrees according to Appannie.com that shows Chipotle’s iPhone Ordering app ranked as the top fast-casual restaurant app within the entire food and drink app category.
Chipotle iPhone Ordering app allows customers to configure an order, pay for the order directly on their iPhone, select a store and available pick-up time, and then skip-the-line to grab their pre-ordered meal.
The latest release of the Chipotle iPhone Ordering adds features like presenting menu items only available at a specific locations, taking payments with gift cards and looking up gift card balances, nutritional and allergen information, and enabling selection of special menu options like brown rice. Customers also receive improved navigation, Spanish and French language support and mobile ordering for Canada, UK and Paris locations as well.
“Busy fast-casual restaurants like Chipotle have long lines of hungry people. Providing a mobile app to skip-the-line is very strategic in the fast-casual industry to increase the number of customers served and increase repeat business.” said Jess Taylor, CEO of Blue Rocket. “Chipotle customers love using the Chipotle Ordering app and with this latest major update, even more people will be drawn to use it repeatedly.”
Blue Rocket also worked with Chipotle’s design agency, Rokken, to complete the latest Chipotle Ordering app design changes.
About Blue Rocket, Inc.
Blue Rocket, Inc. has delivered hundreds of mobile applications to Apple’s App Store. Blue Rocket is a leading expert in native iOS and Android mobile application development for custom consumer apps, restaurant apps, mobile publishing apps, and enterprise apps. Blue Rocket delivers a commitment to mobile solution excellence and a guarantee of thoughtful design and efficient, quality execution.
Blue Rocket is headquartered at 233 Sansome St, Suite 1100, San Francisco, CA and can be contacted at inquiries(at)bluerocket(dot)us or (415) 638-9757. More information about Blue Rocket’s services, expertise and recent clients can be found at http://www.bluerocket.us. Follow Blue Rocket on Twitter @BlueRocketInc.
Audie Hofmann, Blue Rocket, Inc., http://www.bluerocket.us, 415) 638-9757, [email protected]
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