Mifflinburg, PA (PRWEB) July 11, 2013
Ritz-Craft is leading the way as the first modular home manufacturer in the system-built housing industry to launch a mobile-optimized website. With their new mobile optimized website, Ritz-Craft is able to adapt to the changing ways; home buyers now access information online and better focus on delivering meaningful content to web-enabled smartphones and tablets.
Customized for mobile viewing, the new website presents all of Ritz-Craft’s floor plan and product information in a clear and concise fashion. While navigating the mobile website, home buyers can also share information via email, Facebook, Twitter and many other platforms popular with mobile phones.
The introduction of a Ritz-Craft mobile website is in response to the growing demand for mobile information among consumers. Reed Dillon, Ritz-Craft’s Director of Marketing, explains:
“In 2012, approximately 20% of all consumers that visited the Ritz-Craft website did so via a mobile device. So far in 2013, that number has increased to nearly 30% of all users. As younger generations enter the home buying market, we are confident that this number will only increase further. By investing in a mobile website now, we are positioning ourselves for continued growth and success in the future.”
Ritz-Craft is planning to further invest in the mobile market with the introduction of a proprietary Ritz-Craft iPad application, planned for release at the end of this summer.
Ritz-Craft Corporation is a privately held, vertically integrated company headquartered in Mifflinburg, PA. With its roots in residential homebuilding dating back to 1954, Ritz-Craft Corporation has risen to be an industry leader in the system-built industry. The company has additional production facilities in Michigan and North Carolina. For more information about Ritz-Craft homes, visit http://www.ritz-craft.com or call 800-326-9836.