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Heyday Footwear's Official Fraggle Rock Sprocket Sneaker on Kickstarter
  • USA - English


News provided by

Heyday Footwear

Jul 10, 2013, 03:00 ET

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Heyday Footwear is the official sneaker brand of Fraggle Rock
Heyday Footwear is the official sneaker brand of Fraggle Rock

Framingham, MA (PRWEB) July 10, 2013 -- In honor of Jim Henson's Fraggle Rock 30th anniversary celebration (the HBO series ran from 1984-1987), Heyday Footwear, official licensed sneaker for Fraggle Rock, kicks off today's launch with the second shoe in the Fraggle Rock Collection on the crowd funding site, Kickstarter.

"Heyday Footwear is innovative not only in the design of its sneakers but also as direct to consumer e-commerce retailer using non traditional methods like Kickstarter to raise funding and awareness." - Darin Hager, Chief Everything Officer

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Fraggle Rock's adorable mutt, Sprocket lends his cuddly demeanor to the Super Deb, a laceless high-top style, in grey premium suede, ballistic nylon mesh and patent leather. Details of Sprocket's essence can also be seen in the signature grey fur tongue lining, complemented by a brown leather strap with metal buckle just like Sprocket's dog collar.

The project on Kickstarter must reach its total funding goal of $25,500 by July 29th. If the goal is met, the shoes are expected to ship in November.

Heyday Footwear is a design driven, direct to consumer, lifestyle brand for fresh, young and wired taste makers worldwide. Consumers, who share our passion to stand out from the crowd, whether on the street, in the board room or on the dance floor.

Founded in 2006 by footwear industry veteran, designer and entrepreneur, Darin Hager, Heyday continues to break new ground. Ground not only with its design driven footwear for men and women, but in the worlds of vertical e-commerce, product placement, licensing, entrepreneurship and brand building.

Heyday Footwear is available ONLY from HeydayFootwear.com and not in stores. Heyday takes pride in their ability to cut out the middle man because it enables them to lower costs, allowing them to form a relationship between brand and consumer purely based on mutual passion for creative design.

Darin Hager, Heyday Footwear, http://www.heydayfootwear.com, 347 443 9329, [email protected]

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