(PRWEB) July 09, 2013
LINGERIEFW SS14 | JAVA MONSTER LOUNGE
New York, NY – July 9, 2013 –Java Monster partners with LingerieFW at the August follow up to their debut season this past February, as the official Beverage for the event that will feature Spring 2014 collections encompassing lingerie, loungewear, sleepwear, shapewear, hosiery and lingerie accessories. Java Monster will host a lounge for all of the influencers, celebrities, media, etc. to chill and drink their favorite Java Monster drink. Featured drinks include Mean Bean, Loca Moca, Kona Cappuccino and Vanilla Light to allow attendees to recharge and have a place to hang out.
August 1 - 3
Lingerie Fashion Week will take place August 1st – 3rd at the Metropolitan Pavilion in New York.
LingerieFW™positions itself as the first Fashion Week exclusively dedicated to intimate apparel brands.
All fashion shows are staged at The Metropolitan Suite in Chelsea followed by an Official Closing Party on-site.
The Metropolitan Suite
123 West 18th Street, 2nd Floor
New York, NY 10011
LingerieFW™ (representing a $14 billion and growing market segment) presents an exciting industry hub featuring a mix of top tier intimate apparel designers and brands from around the world, domestic and international press, retailers, models, VIPs and fashion and intimates industry influencers, style icons and creative tastemakers. With10 - 12 shows and special events, as well as 2000+ attendees over the course of three days, LingerieFW™ provides an influential platform for the hundreds of beautiful and innovative designers making up the intimate apparel industry, elevating the industry as a whole. Brands showcasing at LingerieFW August range from emerging designers to established brands to celebrity labels. Stay tuned for the full list to be released shortly.
For more on Java Monster visit facebook.com/JavaMonster. Complete information on the designers, program schedule and sponsors can be found at the official website by July 15th at http://www.lingeriefw.com.
About Monster Beverage Corporation:
Based in Corona, California, Monster Beverage Corporation is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Beverage Corporation supports the scene and sport. Whether motocross, off-road, NASCAR, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Beverage Corporation including all of its drinks at http://www.monsterenergy.com.
Having successfully staked its claim as a power player in the greater fashion industry, intimate apparel now has its own Fashion Week platform to boot. Introducing LingerieFW, the first Fashion Week exclusively dedicated to intimate apparel brands. Encompassing lingerie, loungewear, sleepwear, shapewear, hosiery and lingerie accessories, LingerieFW (representing a $14 billion and growing market segment) presents an exciting industry hub designed to collectively give the growing force of intimates brands their due voice. Open to emerging and established brands worldwide, LingerieFW offers a high visibility, influential platform yielding maximum media exposure. Shedding a powerful spotlight on intimates designers and the industry as a whole, LingerieFW™ aims to make intimates brands household names just as their womenswear counterparts are. LingerieFW debuted for the FW13 season in February 2013 to a result of over 100+ million total Media Impressions generated, reaching audiences from North & South America to Europe and Asia. http://www.lingeriefw.com.