Behavioral Health Software Company Reveals New Brand Identity

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With a new website, marketing strategy & more, DocuTrac transformed its brand to enhance its goal of providing mental health billing & records software that is easy to implement, easy to use & easy to afford.

medical records software, mental health documentation, clinical documentation, behavioral health software

DocuTrac, Inc., a leading developer of medical records software for the behavioral health industry, recently unveiled a new brand identity to represent the company. The renovated brand clearly communicates the company’s vision, mission and commitment to the mental health field.

“We are very excited to announce our new brand to our customers, future customers and the entire mental healthcare community,” says Jim Miller, Director of Quality Assurance and Compliance. “Our updated branding strategy will strengthen our mission to provide affordable, customizable and easy-to-use mental healthcare software for billing and medical records. We look forward to helping many providers spend less time doing paperwork and more time providing quality therapy to their patients.”

DocuTrac collaborated with Hagerstown marketing firm Power Marketing, LLC to produce a total brand transformation that includes a redesigned website and Internet presence, marketing materials and strategy, and email campaign. The brand is centered on the promise that DocuTrac’s software applications are easy to implement, easy to use and easy to afford.

Though mental health providers are required to abide by government regulations for completing billing and/or mental health documentation processes, paperwork is the last thing they want to be doing. DocuTrac takes the pressure off providers by promising quick and easy support — both before and after the point of sale.

To learn more about DocuTrac’s new brand, software products and more, visit the new website at

About DocuTrac:

Founded in 1993, DocuTrac delivers easy solutions for mental health professionals through expertly designed, affordable, and easy-to-use software products that meet the challenges of billing and clinical documentation processes. DocuTrac’s products — QuicDoc and Office Therapy — help simplify workflow, improve efficiency, enable offices to meet regulatory government requirements and, ultimately, increase the amount of time clients spend doing what matters most — helping their patients. Visit to learn more.

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Krista Scarlett
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