Biscuitville Announces Sponsorship of NASCAR Race

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Southern breakfast favorite to sponsor inaugural K&N Pro Series East Race – the Biscuitville 125 – at the VIRginia International Raceway.

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Biscuitville is pleased to partner with VIR to support the next generation of NASCAR stars as they hone their skills at the Biscuitville 125. This sponsorship lets us support an authentically Southern experience at an outstanding facility.

Biscuitville ( is pleased to announce its title sponsorship of the NASCAR K&N Pro Series East race, the Biscuitville 125. The K&N Pro Series East, NASCAR’s top developmental series, is making its first visit to VIRginia International Raceway (VIR) on August 23-24, with Biscuitville as the title sponsor.

In a partnership between two Southern classics, Biscuitville and VIR will host the weekend event featuring NASCAR’s rising stars. The race marks NASCAR’s inaugural appearance on VIR’s challenging 2.25 mile North Course, which includes 22 turns and 100 feet of elevation changes.

“Biscuitville is pleased to partner with VIR to support the next generation of NASCAR stars as they hone their racing skills,” said Burney Jennings, Biscuitville president and CEO. “This sponsorship provides us a special opportunity to support an authentically Southern experience at an outstanding racing facility.”

The decision to partner with Biscuitville for this important race was an easy one, according to Connie Nyholm, VIR owner and managing partner.

"VIR is excited to have Biscuitville as the title sponsor for our first NASCAR event,” said Nyholm. “Like VIR, Biscuitville has a loyal customer base that appreciates superior product, southern history and hospitality.”

Special events will be hosted at restaurants throughout Virginia and North Carolina to highlight Biscuitville's and VIR's first step into NASCAR. Biscuitville invites customers to visit their local restaurants in the coming weeks for a great meal and race-related giveaways.

“We have some exciting in-restaurant promotions coming up, including ticket giveaways for customers to join us at VIR,” said Kathie Niven, Biscuitville’s director of marketing and brand development.

About Biscuitville

Biscuitville is a family-owned company headquartered in Greensboro, North Carolina. Since opening its first restaurant in 1966, Biscuitville employs nearly 900 people and operates 58 restaurants in North Carolina and Virginia. The company offers biscuits baked fresh every 20 minutes from scratch-made dough that is rolled and cut by hand. Each store is company-owned and features a trained biscuit-maker who prepares the dough from scratch then rolls and cuts it by hand in full view of customers. In 2011, Biscuitville was named to Saveur magazine’s exclusive Saveur 100 for its “quintessential Southern biscuit.” Information about the company and new menu additions may be found at Follow #Biscuitville125 on Facebook, Twitter and Instagram.

About VIRginia International Raceway

VIRginia International Raceway (VIR) is one of America’s premier road courses, offering professional and amateur racing for modern and vintage classes while providing contemporary resort amenities. A prominent test facility for the automotive industry, VIR has the distinction of being named one of the top six courses in North America and the most complete American version of the Nurburgring (Car & Driver). Southern roots and hospitality make it one of the friendliest.

Recognized as the country club of racing, VIR offers complementary amenities such as corporate retreats, group activities, conference space, lodging, dining and a spa. Also available is an exclusive driver’s club, karting, off-road racing, skeet shooting, skid pad and other activities. On site parcels are available for sale/lease to motorsports industry tenants. To learn more, visit

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A.K. Brinson
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