Los Angeles, California (PRWEB) July 11, 2013
Richard Wanderer, author of The Holiday Party (A Tale of a Corporate Takeover) http://www.theholidayparty-ataleofacorporatetakeover.com was recently interviewed by Eric Dye, the producer and host of EPN, regarding his high eye witness accounts of the real Mad Men era.
Having spent over 50 years of his life in the advertising sales departments of major magazines in New York City and Los Angeles, Richard Wanderer recalls calling on the real Mad Men of Madison Avenue. When asked by Eric Dye about the authenticity of the show, "Mad Men". Richard replied that the show does a wonderful job of recreating this period of time in New York City - the way people dressed, the backgound of the time and the ad campaigns are all authentic.
Throughout the interview Wanderer recalled, famous for his Volkswagen ads, Bill Bernbach, co-founder of Doyle Dane Bernbach, had a wonderful sense of humor. For example, he remembers seeing outdoor advertising signs saying, "We Can't All Be Perfect", with a picture of a new Volkswagen with a visible flat tire. Or the great English copywriter and agency head, David Ogilvie, and his Rolls Royce magazine ads in which it was pointed out that as the car zoomed down the highway all one could hear is the sound of the ticking of the automobile's clock. The man in the "Hathaway Shirt", who wore a black patch over his eye, was another unforgotten iconic ad dreamed up by Mr. Ogilvie.
Wanderer recalled how cigarette companies reacted when they were called upon. "If you didn't smoke that was fine, but God help you if you did smoke and you smoked someone else's brand," said Wanderer. No one cared about cholesterol back then and drinking at lunch time was a regular activity. Three martini lunches and bar cars heading to the suburbs were regular exchanges at the end of the work day. Ad agency Ivy League "blue bloods" often belonged to exclusive clubs. For some it was an investment, since because of their membership, the others in their company, were able to gain access to the club for business contact purposes.
During the broadcast interview, Wanderer recalled a story about the rise of Gloria Steinem in the Mad Men era. Ms. Steinem became one of the leaders of the women's movement. Wanderer worked for Hugh Hefner, in New York City, who started a magazine called Show Business Illustrated. When the magazine went under, Wanderer then worked for a magazine called Show, owned by the late heir to the old A&P supermarket chain, Huntington Hartford. The late Frank Gibney was the first publisher of Show Business Illustrated, angered when Hugh Hefner folded the magazine, he went to work for Show. One of the first things Gibney did was hire the relatively unknown Gloria Steinem to pose as a Playboy Bunny and write an expose about working in the Playboy Club which was owned by Hugh Hefner.
Wanderer also spoke about his novel, The Holiday Party (A Tale of a Corporate Takeover) http://www.theholidayparty-ataleofacorporatetakeover.com and why he wrote it. He gave cogent tips to people who find themselves in the circumstance of losing out as a result of their company being taken over by strangers and how to handle this type of situation.
For the full Eric Dye EPN interview with Richard Wanderer, visit
About Richard Wanderer's Novel:
Richard Wanderer's fictional suspense novel, The Holiday Party (A Tale of a Corporate Takeover) http://www.theholidayparty-ataleofacorporatetakeover.com deals with the takeover of a family owned national magazine, run in an employee friendly manner, by a huge media conglomerate that installs a Draconian thrift regime. It has received many strong reviews: Kirkus Reviews calls it, "A sharply observed saga of workplace tyranny"; San Francisco Book Review, "Page-turner"; MidwestBook Review, "Highly recommended"; IndieReader, "Suspenseful"; Bookviews by Alan Caruba, "Leaps off its pages". Published by Two Harbors Press, the novel is in softcover and also available on Kindle and Nook.