(PRWEB) July 13, 2013 -- When CLEContactLenses first went live 14 years ago, they were one of the first online authorized contact lens and accessories vendors. Fast forward over a decade, and this old school company has decided to redesign and develop their core business.
The old system was created when "out of the box" e-commerce platforms were not even an idea on the internet, and Google was still running out of a garage office.
"The new system will address a large amount of interface and operational issues that we have been facing on both the user and management side of things. While the old system was extremely advanced for its time and was taylor made for our every need, it's just too outdated for realistic and effective online business practices. The link structure was created before 'Search Engine Optimization' was even a thing, and many of of 'out of the box' e-commerce solutions provide extremely sophisticated management tools for free. It's just come to that point where it doesn't make sense to not use mainstream tools." - Matt, a member of the CLEContact Lenses team
The new website will be launched on an increasingly popular e-commerce platform: Magento Community. Magento, an Ebay company, is at the forefront of all online ecommerce, providing the framework for more than 150,000 online businesses. - http://www.magentocommerce.com/
With the new infrastructure in place, CLEContact Lenses plans to put more focus into marketing and development to compete with the industry leaders.
"Advanced website development leads to strong SEO and brand development. This then leads to faster cashflow which snowballs into bigger and better things. Our whole team here really thinks were on the edge of becoming the next big player in contact lenses." - Matt
CLEContact Lenses is a brand of Eye Care Associates LLC. They're core business is in acuvue contact lenses, and contact lens accessories.
Chris Kalian, Cle Contact Lenses, http://www.clecontactlenses.com, 877-536-7373, [email protected]
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