MindTouch Announces Additional Integration with Marketing Automation Systems, Single Sign On and Advanced Features for In-Product Contextual Help
San Diego, CA (PRWEB) July 11, 2013 -- MindTouch today announced the release of several new features which allow for increased interactions and insights into customer intentions, enhanced user analytics and automatic login. Companies can now integrate MindTouch Contextual Help with marketing automation systems, such as Eloqua, Marketo and Pardot to target specific promotions with user activity. This addition extends the reach of MindTouch to all customer channels.
In order to make the entry into MindTouch seamless from any channel, the company has also introduced a single login capability. To simplify the process even further, with SAML 2.0, users are automatically signed in, avoiding an extra login step to access MindTouch.
“We are continually looking to find ways to enable our clients to engage with their customers and to deliver a product experience that is satisfying and enjoyable” said Aaron Fulkerson, founder MindTouch. “The true multi-channel capabilities with an easy entry point eliminate frustrations usually associated with delivering the right information to the customer.”
MindTouch Contextual Help has these enhanced features:
• improved custom analytics to better understand their customers’ intentions
• integration with marketing automation systems data to create promotions while interacting with the customer
• incorporation of the chat function within Contextual Help which lets service agents know exactly where the customer has a problem or question so they can provide immediate support for that specific issue
For example, a company knows that a customer owns a two-year-old handset and is looking for a new Bluetooth. The MindTouch system knows which headset works with the old handset so presents only the relevant options. The company can also try to upgrade the customer to a new handset along with a Bluetooth headset as a package. This personalized help experience creates a stronger tie between the company and the customer.
“Our enhanced functionality creates a more streamlined user experience and enables companies to address product issues more directly and with more relevant information”, said Fulkerson. “MindTouch continues to provide its customers with leading edge solutions with the goal of helping companies create the ultimate product experience.”
About MindTouch
MindTouch provides the ultimate product support experience for service agents and customers using a collaborative, self-service platform. Its multi-channel solution allows clients to track and analyze customer needs and behavior in order to provide the best information faster. MindTouch delivers a great customer experience which increases customer retention and loyalty, and improves a company’s brand image. MindTouch serves millions of users daily. For more information, visit mindtouch.com
Jennifer Spoerri, Spiralgroup for MindTouch Inc., http://www.mindtouch.com/, 4155632363, [email protected]
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