Four Ways to Improve a Wordpress Blog for Local Businesses
Kennebunk, Maine (PRWEB) July 11, 2013 -- Many companies are looking to find out why their blog is not garnering the traffic they thing it should. At the same time, some are wondering if the time and money blogging is worth the investment. As My Local Leads has shown numerous clients, blogging can certainly help boost an organization's local search marketing efforts. It is a well-established tactic for improving search engine optimization for a variety of websites. Using these techniques will help to increase the visibility and effectiveness of a company’s blog.
First, companies need to be sure they are having their bloggers build a network of friends or online allies. By commenting of other blogs, linking between fellow blogs on a related nature, and replying to comments on the company’s own blog, relationships can be begun and then harvested. This helps to build the blog owner as an authority in the field. It also provides an opportunity for backlinks and guest blogging experiences, which can help to further build the site’s reach online.
Some basic design techniques will also help to keep people on the blog once they have found it. Things such as keeping the text dark against a light background, removing distracting sidebar images and links, and using a larger font will help make the blog easier to read. Also, pay attention to use of whitespace, breaking up text, and keeping a simple design will help keep people on the page longer, which will help to deliver the message.
Local businesses should be sure to use headlines to help tag and break up the text. At the same time, be sure that links are easily noticed and properly titled. The blog should be optimized for mobile as well as traditional browsing.
One major part of the Wordpress website blog that business owners often overlook is the variety of plugins they can install to help manage the website. These plugins would include Askimet to limit comment spam and Yoast to more easily handle meta tagging. Other plugins allow business owners to easily add member or customer only areas of the site, TinyMCE helps with the visual editor part of the blog, and there are many more. Some plugins are free while others are inexpensive. There is always a risk when trying a new plugin, however, that it could conflict with the Wordpress theme or other plugins.
Chris Moreno, My Local Leads, http://www.mylocalleads.com, (207) 332-3306, [email protected]
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