Fostering a Community Around a Product or Service Can Hugely Boost Profits and Customer Loyalty, Find the Edge Founder Says in New Article

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Find the Edge founder, Kenny Goodman, has explained how businesses can boost the long-term value each customer provides by encouraging them to interact and engage with the product or service on a deeper level, in a Find the Edge article published today.

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Creating a community around your product/service – and engaging with that community – is one of the best ways to grow your business, spread awareness, and build a greater understanding of how to cater for your customers’ wants and needs

Creating and engaging with a community of passionate audience members is one of the best ways to build interest, and create a buzz around a product or service, Kenny Goodman has said in a new Find the Edge article.

He uses the post to provide 13 steps that need to be considered when looking to create an engaged community.

Goodman said: "Creating a community around your product/service – and engaging with that community – is one of the best ways to grow your business, spread awareness, and build a greater understanding of how to cater for your customers’ wants and needs.

"An engaged community, comprised of people who are receptive and interested in what you have to say, is an incredibly valuable asset.

"You’ll become more relevant in your market place, have a greater impact on the day-to-day lives of your audience, and your influence and reputation will be leveraged by the magnification of your community."

He uses Mumsnet as a clear example of how an engaged community can work wonders for a business. One of the key ways the site makes money is by making effective use of content that is generated voluntarily by members.

Goodman also talks about the dangers of creating a community purely to sell to them, and why bringing them into the fabric of the business is often far more effective.

He said: "Gauging their opinions on proposed changes, and asking for feedback about the future direction of your product/service, can be a great way to bring them in and show them that they are more than just a pay cheque to you.

"Creating a community around your product or service may not be a straightforward task, and will require commitment and effort, but the results can take your business and profits to the next level."

Kenny Goodman is a marketing guru, and public speaker. He launched Find the Edge at the start of this year to provide a platform for business leaders to share and access expert knowledge easily.

Applications to become an expert panellist on the site are still being accepted, and more information can be found here: http://www.findtheedge.co.uk/expert-panel-further-info.

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Kenny Goodman
Find the Edge
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