CAR-Research XRM Helps Auto Dealers Sell UnSold Customers with Showroom WatchDog™

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CAR-Research XRM, a single-source CRM solution uniquely branded as “XRM, Extreme CRM”, today announced the launch of Showroom WatchDog a powerful service that helps auto dealers sell their unsold customers.

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Showroom WatchDog gets all the data for the dealership, enabling them to close these previously unsold customers.

CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM”, today announced the launch of Showroom WatchDog a powerful service that helps auto dealers sell their unsold customers. Showroom WatchDog uses CAR-Research XRM’s USA-based call center to perform next-day phone interviews to find out why the dealer’s customers didn’t buy; what parts of the sales process got in the way of the sale; and to obtain key and unique ad sourcing data. This is powerful sales-enabling information that the dealership can get no other way. The service is CRM-agnostic and available for use by auto dealerships using most major CRM systems.

Specifically, CAR Research XRM’s Call Center calls the customer and finds out: A) why the customer did not buy — what was the barrier – payment or price objection, trade value, was the sales person rude, etc., B) were the correct ‘“Road to the Sale” (RTS) processes followed, i.e. was there a test drive and product presentation, etc; and C) the specific ad source that brought the customer into the dealership. The dealership can then address these objections and smartly reengage the unsold customer for the sale, improve processes to close more future showroom visits, and adjust their monthly ad spend targets using this critical showroom traffic-sourced advertising data.

Closing ratio is very important to auto dealerships and Showroom WatchDog™ provides vital RTS metrics that directly affect that ratio. The call center may find out a dealer’s customer loved their dealership experience — so why did the customer then leave and not buy if they loved it so much? The RTS metrics can also show that the customer left for price, but never spoke to a manager. Or that they never got to test drive the vehicle. The information provided by Showroom WatchDog™ enables the dealership to adjust its sales process immediately and drive higher sales volume.

“The average closing ratio for dealers is somewhere around 18-20 percent -- 80 percent are unsold customers. We know that a third of that unsold 80 percent will come back if proper follow-up is done; but to get that third back in you have to call all 80. Dealers don’t have the time to do that and the customer may be upset and not want to talk to them. However, they will talk to an independent research firm like us. Showroom WatchDog gets all the data for the dealership, enabling them to close these previously unsold customers,” said Patrick Kelly, CAR-Research President and COO.

Showroom WatchDog™ is CRM-agnostic and available for use by dealerships using most major CRMs. For those dealerships that are also in the market for a CRM, however, the powerful and direct data integration of Showroom WatchDog™ inside CAR-Research’s CRM—called XRM—provides superior performance; applying the power of a CRM that has been top rated by dealers for four years in a row by the DrivingSales.com Dealer Satisfaction Awards. Whether or not a dealership needs a CRM; as a CRM-agnostic product; CAR Research’s Showroom WatchDog™ provides unmatched sales and showroom process value for every dealer.

For more information about Showroom WatchDog™, call: 800-376-5918 or visit: http://www.carxrm.com/showroomwatchdog.pdf.

About CAR-Research XRM
For 18 years and counting, built by car people FOR car people, CAR-Research XRM is the most complete, seamlessly integrated CRM and Marketing Solution in the Industry: Inventory Management, Internet Lead Mgr, Showroom Control, Missed Opportunity Research Call Center, Desking with Push to DMS, BDC Software, Marketing Solution with Email-Texting-Live Calls, Complete Service BDC, DMS and Telephony Integration and more.

For more information visit: http://www.CARXRM.com or call 800-376-5918.

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Keith Shetterly

Sara Callahan
Carter-West PR
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