P4RC Drives Gains in Player Retention in Slightly Social’s Hit Game Rocka Bowling 3D
Los Angeles, CA (PRWEB) July 18, 2013 -- P4RC, Inc., which operates the leading player engagement platform for mobile games, announced today that it has launched in Slightly Social’s top-10 hit game Rocka Bowling. In the 7-day period following the update of the game to add P4RC, there was 100% uplift in 2-day retention and 200% uplift in 3-day retention for P4RC users vs. non-users in the game. Slightly Social has already integrated P4RC into additional titles following the initial test.
“We’re putting P4RC in all of our titles going forward,” said Brad Mills, Co-Founder of Slightly Social. “Players are coming back more often and playing longer game sessions because they are earning P4RC points, which they can use to redeem for real stuff like gift cards. Players are more emotionally invested. P4RC definitely makes us more money.”
P4RC increases the frequency and duration of gaming sessions – with observed uplift as high as 400% – by incentivizing players with real rewards to play games longer and to play them with their friends. Games on the P4RC network have been downloaded more than 100 million times.
To download Rocka Bowling, please visit: https://itunes.apple.com/us/app/rocka-bowling-3d-lets-bowl/id510774440?mt=8
About P4RC, Inc.
Founded in 2011, P4RC (pronounced pärk) is a player engagement platform for mobile games that allows players to compete with their friends and win real prizes from sponsoring brands, leading to an increase in player loyalty. To learn more about P4RC, please visit http://www.p4rc.com. Follow P4RC on Twitter (@p4rcinc) or Facebook (facebook.com/p4rcinc).
Jason Seldon, P4RC, Inc., http://www.p4rc.com, 310-621-9555, [email protected]
Share this article