Simple Solutions for Online Lead Generation for Local Companies
Kennebunk, Maine (PRWEB) July 15, 2013 -- Local business owners can benefit greatly by relying on their strengths when it comes to online lead generation. While effective internet marketing requires a diverse set of specialty skills--both launching and managing online marketing campaigns--it can turn the tide when it comes to overcoming competition for local business. The business owner’s direction, vision, and goals will help to steer a course of the campaign. However, the business owner’s expertise in their field can also be particularly helpful in maximizing the business website’s reach and return on investment. Marketing teams like My Local Leads specialize in getting people to a company’s website and helping improve conversion of visitors into clients. A big part of that puzzle is providing unique, informative or entertaining content. These are some ways the local business can help themselves when it comes to getting the phone to ring through the use of local search marketing.
A blog does not just need to be a blog. It can be a useful tool providing useful information to the entire internet. The business owner or manager can run a sort of question and answer section on their blog. They can take questions that come in from customers and provide the answer to a wider audience. They can either write the blog post themselves or provide some bullet points to a professional copywriter. By making sure to mention the company, the geographic location, and a couple of keywords, it will help build authority of the site and the brand of the company.
Using that same idea, business owners can provide a video answer to questions regarding their services. Those videos can then be transcribed and posted online. These works can also be collected and organized into a free eBook or PDF, shared online at various sites, all linking back to the main company site.
White papers, reports, and studies provide another opportunity for the expertise of the local business to help improve online marketing. These can work in two ways. First, the company can put them together themselves, with the help of a marketing team. They then release them for free. The other way to make use of white paper, reports, or studies would be to comment on them. Other companies put them out. The local company can comment on the recently released information, agreeing or disagreeing with it.
Businesses exist because they solve a problem that people face. Whether that problem is a burst pipe at 2am, a lawn that has gotten out of control, or trying to find a reliable contractor to build a new addition on a home, providing information to potential and existing clients helps develop informed consumers who can make a choice based upon their newfound education. Doing this helps build trust and appreciation. With the popularity of social media marketing, an engaged customer service channel, and a hyper-connected society, this sort of useful information helps local businesses draw in new customers.
Chris Moreno, My Local Leads, http://www.mylocalleads.com, (207) 332-3306, [email protected]
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