Gorton’s has responded to changing consumer needs by updating packaging, such as introducing a 19.0 ounce resealable bag for added storage convenience, and removing Trans Fats and MSG to improve the product’s health profile.
Gloucester, MA (PRWEB) July 17, 2013
Happy 60th Birthday, Gorton’s Fish Sticks! This year marks the 60th anniversary of the classic Gorton’s Seafood Fish Sticks that families know and love. Introduced in 1953, Gorton’s Fish Sticks quickly became a fan favorite and have continued to be a staple on dinner tables across the country. To celebrate this milestone, Gorton’s is hosting an online birthday celebration and inviting fans to join the party by participating in the "Happy Fish Stick-tieth Birthday Sweepstakes" now through August 2, 2013.
Introduced 60 years ago, Gorton’s Fish Sticks quickly became a popular product. Over the years, Gorton’s has responded to changing consumer needs by updating packaging, such as introducing a 19.0 ounce resealable bag for added storage convenience, and removing Trans Fats and MSG to improve the product’s health profile. What hasn’t changed is Gorton’s Fish Sticks’ delicious flavor and irresistible crunch adults and children alike enjoy. Decades later, the now-iconic Fish Sticks are more beloved than ever, with over 80 million servings enjoyed by families in 2012 alone!
With their versatility, it’s easy to create innovative Fish Stick meal options the whole family will love. Consumers can enjoy Fish Sticks the classic way with ketchup or tartar sauce, or as a delicious twist on tacos or salads. Gorton’s offers a variety of inspired recipes on the Gorton’s Galley to help consumers satisfy their taste buds.
To celebrate the 60-year success of their Fish Sticks, Gorton’s is inviting consumers to join the celebration by entering the "Happy Fish Stick-tieth Birthday Sweepstakes." Consumers can celebrate the "Fish Stick-tieth" birthday by entering daily until Friday, August 2, 2013, for the opportunity to win the Ultimate Birthday Party Grand Prize: a $500 VISA® Gift Card, $100 snapfish® Gift Card and more, or one of 4 first place prizes. For more information, please visit gortons.com or Gorton’s Seafood on Facebook.
To enter the sweepstakes without purchase, visit http://apps.facebook.com/gortons_giveaway/, "like" the Gorton’s Facebook page and fill out every required field in the entry form. To enter without going through Facebook, go to http://gortons.com/special-offers/promotions and fill out every required field in the entry form. A complete list of Official Rules is available at http://gortons.com/special-offers/promotions/rules/711.
Gorton's offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers on the Gorton’s website. In addition, Gorton’s Seafood is on Facebook and Twitter where consumers may connect with the brand in social media and be the first to hear about news, contest announcements and special promotions.
About Gorton's Seafood
Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton’s is one of America's oldest continuously operating companies, and continues to be the innovative leader in the seafood industry. Gorton’s full line of frozen seafood products spans from Breaded and Battered Fish Sticks and Fillets, to gluten free Grilled Fish, to Shrimp Scampi and innovative product lines such as Skillet Crisp and Simply Bake. Gorton's products are available nationwide in better independent and chain grocery stores.
Gorton's proudly stands behind the promise that consumers can "Trust the Gorton’s Fisherman," for the best-tasting, highest-quality seafood. The Gorton's Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.