Redefining the Role of Travel Coupons
Orlando, Fla (PRWEB) July 16, 2013 -- There is no denying the rise in consumer couponing over the last ten years. From traditional “clipping” to online sites and mobile apps, couponing is becoming more a way of life than a way to save. In fact, according to a study done by eMarketer, the number of U.S. mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones. Leading this movement are sites like HotelCoupons.com, a provider of hotel coupons and travel deals for the U.S. traveler, who are working to change the face of couponing – all for the benefit of the consumer.
With the economy on the upswing and travel on track to grow even more in 2013 than previously anticipated, the future of travel couponing in particular looms in the background. However, “Not all coupon sites are created equal,” said Mark Novak, vice president and general manager of the Travel Media Group, which encompasses brands such as HotelCoupons.com and Travel Media Interactive.
“The influx of popular sites offering extreme discounts on consumer products and services has given couponing a rather negative stigma,” continued Novak. “We want to change that for consumers in general and, more specifically, the business traveler.”
Gone are the days of couponing seeming cheap, petty or laborious. Digital coupons have given rise to a new generation of couponers who find convenience and value in their easy-to-access format. Both readily available and perfect for last-minute travel, digital coupons have also become a highly utilized tool for business travelers looking for easy ways to save. While couponing itself has become mainstream, popular consumer sites and even TV shows have turned couponing into a sort of spectacle – putting many companies out of business due to their deeply discounted models, and placing a shadow over the traditional couponing pastime consumers have come to know and love.
“What we’re seeing now are deeply discounted coupons which can ultimately hurt the livelihood of a business,” added Novak. “By offering our services to hotels with no third-party fees, they’re able to pass those savings directly to the consumer. You won’t find any high-priced nightly rates with us, and our no-fee model allows consumers to rest assured their favorite locations will stay in business.”
Offering deals and coupons for hotels across the nation, HotelCoupons.com’s unique business model makes it easy for travelers to find the best deal in their area without a hassle. The popular site hopes to change the face of couponing through a model that does not disrupt everyday life for both the business and traveler. To find out more about HotelCoupons.com, visit http://www.HotelCoupons.com.
About Travel Media Group
Travel Media Group is a leading provider of marketing services for the travel and hospitality industry, enabling travelers to get the best possible prices on hotel rooms. Started more than 30 years ago as the Exit Information Guide, a print publication dedicated to saving families and business travelers money on hotels and attractions, Travel Media Group’s offerings have evolved to include brands like HotelCoupons.com and Drive the Nation, all designed to help travelers save time and money.
Through their print publications, desktop and mobile websites, and iPhone, Android and iPad apps, Travel Media Group provides hotel savings in the U.S. for the last-minute traveler.
To learn more about Travel Media Group, visit http://www.travelmediagroup.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Sweden and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year.
For more information, visit DominionEnterprises.com.
Kristin Serio, Uproar PR for Drive The Nation, 321-236-0102 224, [email protected]
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