Screenpush Signed as Digital Agency of Record for the AVP (Association of Volleyball Professionals)
Los Angeles, CA (PRWEB) July 16, 2013 -- The Association of Volleyball Professionals (AVP) is mounting a new Pro Beach Volleyball Tour for 2013 and has partnered with Screenpush (http://www.screenpush.com) as its Digital Agency of Record.
The AVP is the top domestic professional sports league for Beach Volleyball, having launched the careers of Olympic Gold and Silver Medalists Kerri Walsh Jennings, Misty May-Treanor, April Ross, Todd Rogers, and Phil Dalhausser. Heading into its 30th Anniversary Professional Tour, and with an eye on the 2016 Olympics in Rio, AVP needed the right digital agency partner to reaffirm its position as the premier domestic pro beach volleyball league.
As AVP’s Digital AOR, Screenpush has already designed, developed and launched a new search optimized website, http://www.avp.com. They’ve also devised and deployed a content strategy involving video, blog posts, PR, social media, search, and unique engagement initiatives. In addition, they’ve generated a completely revised AVP brand book, new logos, and imagery, all focused around the idea of AVP Volleyball as the ultimate beach lifestyle sport.
“It is an honor to be the Digital Agency of Record for the AVP, an organization that popularizes volleyball as a sport worthy of worldwide attention. We have dynamic and innovative plans in store for the AVP and for avp.com. We invite fans to stay tuned for several exciting announcements from us as we edge closer to the launch of the 2013 AVP tour next month," says Joshua Otten, Managing Partner at Screenpush.
Since Screenpush launched its website and took charge of its social media, AVP’s engagement, reach and traffic have already seen huge jumps. Screenpush’s digital PR team has meanwhile created a comprehensive campaign involving outreaching to online publishers and media portals to carry unique AVP driven content.
"We welcome the chance to interact with our dedicated fans, for whom we will have a very personalized online digital experience, thanks to the insight and efforts of Screenpush,” said AVP managing partner, Donald Sun. “This collaboration will deliver the excitement of the AVP across a variety of platforms, so people can enjoy every moment of our tournament and more."
Among the features Screenpush has devised for the new AVP website are up-to-date news from around the world of beach volleyball; a Player of the Month feature, which highlights a junior, college or professional player's profile on the AVP site; Q&A sessions with players, as well as Google Hangout chats and other unique forms of fan engagement. As Digital Agency Of Record, Screenpush has also given AVP full access to its proprietary Analytics Dashboard; which takes all of their analytics across Facebook, Twitter, Google Analytics, Instagram and aggregates them into one real-time dashboard that’s easy for clients to read, use and monitor.
Since signing on as AVP’s Digital AOR, Screenpush has not only been able to help boost AVP’s digital profile, it has also helped to propel the league further into the mainstream of American sports.
About Screenpush
Screenpush is an integrated digital marketing, advertising and technology development firm that employs content-based strategies to drive engagement amongst online consumers and fans. Focused on the fundamental principle that all successful marketing campaigns are informed by data, engaged by content and driven by results, Screenpush harnesses the power of emerging media, social networks, ecommerce platforms, mobile marketing and cloud-based software technology, to create advertising and marketing deliverables that enable brands to form meaningful connections with their target audiences. Screenpush works to ensure all clients can Engage, Connect & Deliver.
About the AVP
The AVP (Association of Volleyball Professionals) is a leading lifestyle sports and entertainment company that produces, markets and distributes professional beach volleyball events worldwide. Organized in 1983, it has operated the industry’s most prominent national touring series, the AVP Pro Beach Volleyball Tour, featuring the top American men and women competitors in the sport including athletes who have won numerous Gold, Silver and Bronze Olympic medals. Synonymous with the sport and the most recognized brand in the space, the AVP was recently acquired by new ownership that has set out to solidify its leadership position. The company is headquartered in Costa Mesa, CA.
For more information:
Joshua Otten
Managing Partner at Screenpush
Email: info(at)screenpush(dot)com
Phone: 323-372-1289
Joshua Otten, Screenpush, http://screenpush.com/, (323)-372-1289, [email protected]
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