Men's Hair Removal Has a New Ally
Los Angeles, Ca (PRWEB) July 17, 2013 -- Every day, it seems more and more men are taking an interest in grooming their hair, from head to toe and every place in between. They are looking for products to help them with pain-free hair removal on virtually every part of their body. “To create our products, we interviewed hundreds of men and listened to their experiences to understand what they wanted in a hair-removal solution,” says Rik Morris, Principal and Sr. Vice-President of Product Development at Axiom For Men. The newly launched men’s grooming company was founded on the belief that hair removal should be easy for guys. “Whether they want to remove unwanted back hair or they want to be completely smooth because they just like the look of it, they consistently told us they wanted a product that was both simple and comfortable to use,” Morris adds.
Axiom For Men’s hair-removal products were formulated to be used safely and comfortably anywhere on the body. They have addressed two of the more popular ways men prefer to remove unwanted hair with a Face and Body Shave Cream and a pH-Balanced Hair Removal Cream, their most popular product. Both are safe to use in even the most sensitive of areas with comfort and ease.
A key to achieving that comfort with the Hair Removal Cream is a proprietary blend that includes Canadian Willowherb (Epilobium Angustifolium Extract), Shea Butter and Aloe Vera, which all have natural anti- inflammatory properties. The simple nine-minute process with the Hair Removal Cream can leave the treated area, wherever it may be, smooth for weeks. “We get some very personal questions,” says Morris. “We’re just glad to be a resource for our customers to help them get the most out of our products.”
For men who shave, the Axiom For Men team heard men’s concerns around ingrown hairs and razor bumps, along with the goal of a smooth shave. However, it had to work equally well on their chest, legs and privates. By not including menthol or other potential irritants, the shave cream can be used in more sensitive skin areas without the likelihood of burning or stinging.
A core value in the new company is giving back to the LGBT and ally community through their customer give-back program. With every order, 5% of every sale goes to a nonprofit of the customer's choice including American Military Partners supporting active and retired LGBT military and their partners, Athlete Ally promoting equality in sports, The Trevor Project which works on suicide prevention among gay teens, Family Equality Council supporting LGBT couples with children, or The National Center for Transgender Equality dedicated to advancing the equality of transgender people through advocacy. “It adds up,” says Mike Waxman, Principal, Sr. Vice President of Marketing, “and it’s who we are as a company. Standing up for each other and supporting the community is what we’re all about. Our goal is for every man to feel confident in his own skin. Together we can be the difference.”
About Axiom For Men:
Axiom For Men is a men’s grooming and skincare company created by listening to the grooming needs of men of all types regardless of age, ethnicity or sexual orientation. As a gay-owned company, Axiom For Men created its customer give-back program to support community organizations that work towards LGBT inclusion and equality in all aspects of life. Products can be found in select retail locations and online at AxiomForMen.com.
Brian Vatcher, Brighthaus Marketing, http://www.brighthausmarketing.com, +1 760-383-1270, [email protected]
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