Dunlop chooses UK Point of Sale to promote rebrand

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Dunlop Adhesives has revealed why it chose to team up with Greater Manchester-based manufacturer UK Point of Sale when promoting a rebrand earlier this year.

Dunlop Adhesives has revealed why it chose to team up with Greater Manchester-based manufacturer UK Point of Sale when promoting a rebrand earlier this year.

When launching new packaging, Dunlop Adhesives - a manufacturer specialising in adhesives, grouts, finishing and ancillary products - sought to develop a suite of point of sale which was specifically tailored to educate shoppers and allow them to navigate the repackaged products as easily and quickly as possible.

As part of its rebrand strategy, the firm teamed up with UK Point of Sale to provide high-quality shelf-edge leaflet holders intended to boost cross-selling opportunities and provide consumer education by highlighting the QR codes printed on the new packaging, as well as DL leaflet holders to dispense product selector leaflets and shelf barkers.

"This is a really exciting and important time for the company and it was of huge importance that we worked with the builders’ merchants that supply our products to ensure that we were providing as much help and advice to both staff and customers," said Dunlop Adhesives brand manager Debbie Boulton.

"The point of sale products we used were a big part of this, and by working with UK POS we knew that these would be manufactured to a high quality and delivered across the country within 24 hours," she added. "The customer service the team provides is second to none and we are very pleased to have worked with them on such an important project."

UK Point of Sale sales and marketing director Debra Jamieson commented that the firm had been "honoured" to have been chosen by such a high-profile client and expressed hopes that the two parties would work together again in the future. She also added that UK Point of Sale took great pride in supplying "the perfect point of sale for every product".

To find out more about what the UK Point of Sale team can do for your business, simply visit the website at http://www.ukpos.com.

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Laura Coyne
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