The eBook is a collaborative effort highlighting email marketing best practices for newsletter design, development and implementation.
(PRWEB) July 17, 2013
Marketing software company Volacci today announced the release of a new publication, “Newsletter Best Practices 2013: Email Marketing eBook.” The eBook is a collaborative effort highlighting email marketing best practices for newsletter design, development and implementation.
Along with the eBook’s release, Volacci is offering a free evaluation of any business’ or organization’s current email newsletter. By sending a copy of a recent newsletter to Volacci marketing [marketing(at)volacci(dot)com], readers will receive a professional evaluation and any relevant tips or tricks to create a more engaging and effective newsletter that meets their marketing objectives.
The Newsletter Best Practices 2013 eBook includes in-depth analysis of several marketing practices including:
- The Business Case for Newsletters
- Newsletter Planning
- Newsletter Naming
- Subject Lines
- Newsletter Metrics
- Federal Spam Regulations, and more
The eBook also includes several newsletter samples, examples of newsletter design, and general best practices regarding content creation, promotion and marketing.
The “Newsletter Best Practices 2013: Email Marketing eBook” may be downloaded at
Volacci, founded in 2008, is a digital marketing software company specializing in providing software and services to website marketers and owners. Their mission is to build intelligent digital marketing platforms and the technologies necessary to deliver them. Volacci provides superior client services and products, such as Automatr, a marketing automation platform.
CEO Ben Finklea has been at the forefront of Drupal marketing strategies for years, with an early focus on search engine optimization (which he literally wrote the book on), to current offerings of full digital marketing solutions and products, such as Automatr, the first marketing automation platform integrated directly into Drupal’s admin interface. Volacci's services include marketing automation, social media marketing, search engine optimization, content marketing, conversion rate optimization, email marketing, and more.