Datalogic Announces the LaneHawk LH4000 Loss Prevention Solution

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Increasing Revenue While Reducing Bottom-of-Basket Shrink

Datalogic LaneHawk™ Loss Prevention Solution – the LaneHawk LH4000 unit

“Revenue losses from unpaid merchandise or shrink add up over the course of a retailer’s day-to-day business,” stated Joe Guy, GM and VP of Business Solutions Group, “The LaneHawk LH4000 solution will help recover 85 – 90% of BOB losses."

Datalogic is happy to announce the availability of the latest generation of their successful LaneHawk™ Loss Prevention Solution– the LaneHawk LH4000 unit. This vision-based technology solution turns the bottom-of- basket (BOB) losses into real-time profits.

Datalogic recognizes today’s retailers are faced with many challenges to their bottom line. Although retailers face erosion of profits through occurrences such as shoplifting, shrinkage through overlooked bottom-of-basket items (BOB) represent a significant source of lost revenue for the merchants. Typical stores lose $6-$10 per lane per day in sales through BOB shrink.

A flush mount camera is located level with the bottom of the basket in the checkout stand, continuously watching for items left on the bottom of a shopping cart. Employing cutting edge machine vision technology called ViPR™ (Visual Pattern Recognition), the LaneHawk LH4000 solution has the ability to recognize items based on their product packaging without seeing the bar code. Once noted, the unit provides the cashier with the ability to add the UPC directly to the current transaction. Equipped with logging capabilities, this solution can generate weekly reports of missed BOB items while also pointing to poor cashier training, or misuse.

Improvements found in this latest LaneHawk solution rendition include: improved lighting panel that optimizes illumination within the target area, higher resolution imager and better field of view offering clearer, sharper images of the BOB area. The implementation of spacer add-ons enables the smaller form factor LaneHawk LH4000 product to be backwards compatible to its predecessor’s cut out holes.

“Revenue losses from unpaid merchandise or shrink add up over the course of a retailer’s day-to-day business,” stated Joe Guy, GM and VP of Business Solutions Group, “Datalogic employs advanced technology to develop innovative solutions that help retailer end bottom of basket shrink. The LaneHawk LH4000 solution will help recover 85 – 90% of BOB losses, which for the average store can add up to $20,000 a year.”

Datalogic ADC, the world leader in Automatic Data Capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Solutions for applications in several sectors include healthcare, hospitality/entertainment, manufacturing, retail, services and transportation & logistics.

Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies.

A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries.

For more news and information on Datalogic ADC, please visit

Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation markets. As a world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking systems, Datalogic offers innovative solutions for a full range of applications in the retail, transportation & logistics, manufacturing and healthcare industries. With products used in over a third of world’s supermarkets and points of sale, airports, shipping and postal services, Datalogic is in a unique position to deliver solutions that can make life easier and more efficient for people. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). Datalogic Group as of today employs about 2,400 members of staff worldwide distributed in 30 countries. In 2012 Datalogic Group achieved revenues for 462,3 million Euro and invested over 32 million Euro in Research and Development with a portfolio of over 1,000 patents across the world. For more news and information on Datalogic, please visit

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries,including the U.S.A. and the E.U. Datalogic ADC and the Datalogic Automatic Data Capture logo are trademarks of Datalogic S.p.A. LaneHawk is a registered trademark of Datalogic ADC in many countries , including the U.S.A. and the U.K. ViPR is a registered trademark of Evolution Robotics, Inc. licensed to Datalogic.

Pam McQueen; pam(dot)mcqueen(at)datalogic(dot)com

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