Ingenuity™ Introduces New Logo to Strengthen Brand Identity
(PRWEB) July 24, 2013 -- Ingenuity ™ officially launched its new logo on June 28. The cleaner and modernized logo better reflects the modern and contemporary character of the Ingenuity™ brand and products.
“Ingenuity has a large portfolio of innovative baby products and we wanted a winning logo that reflected the perfect combination of design, forward-thinking and modern styling that the brand delivers,” said Meredith Robinson, Senior Brand Manager for Ingenuity.
The logo type is clearer and bolder, making it stronger and easier to read.
“The new look and feel of Ingenuity will increase brand recall and build momentum for the future,” said Robinson.
As a dictionary word, ingenuity is defined as being clever, original, and inventive, such as when one applies ideas to solve problems. Ingenuity products are purposefully and meticulously designed to make life easier for parents.
Followers of Ingenuity on Facebook were the first to see the logo at facebook.com/Ingenuitybaby. The new logo was slowly revealed over a couple of days.
Ingenuity products include: The Automatic Bouncer™, The Washable Playard™, The ConvertMe Swing-2-Seat™, and The Chair Top High Chair.
About Ingenuity
Ingenuity designs and develops the industry’s most intuitively designed gear for babies, with a focus on smart, easy-to-use products that help parents adapt seamlessly to life with a baby. Every design is based on modern styling and technologically savvy solutions that were designed with parenthood in mind. Ingenuity is part of the Kids II family of brands. Visit http://www.ingenuitybaby.com.
About Kids II®, Inc.
Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of infant and toddler products.
Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.
The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, Ingenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.
Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit http://www.kidsii.com.
Tara King, Kids II Inc., http://www.kidsii.com, 770.751.0442, [email protected]
Share this article