Jocelyn Wong, CMO and SVP-Marketing at Family Dollar, Announced as Keynote for Retail Insights Southeast Shopper Marketing Luncheon
Charlotte, NC (PRWEB) July 24, 2013 -- Theory House, the leading shopper marketing agency for innovative retailers, announced today that Jocelyn Wong, CMO, SVP-Marketing at Family Dollar, will keynote the upcoming Retail Insights Southeast luncheon the agency is presenting on September 17, 2013.
Wong joined Family Dollar in October 2012 and is responsible for giving its customers a consistent, relevant and differentiated shopping experience that drives brand loyalty, profitable sales and shareholder return. Before joining Family Dollar, she served as Group Vice President, Shopper Marketing for Safeway, where she led the creation of a newly formed Shopper Marketing Organization.
Now in its second year, Retail Insights Southeast is an educational and networking luncheon for brand marketers and retailers in the Southeast. The event has attracted retailers like Food Lion, Lowe’s, Family Dollar and Ingles Markets, brands like Coca-Cola, Clorox, Electrolux, Unilever, Rubbermaid, RSC and PepsiCo, and supporting vendors like MaxPoint, Valassis and Illumination Research. This year’s event will be held on September 17, 2013 at Byron’s South End in Charlotte. In addition to Wong, Lyle Einstein, Emerging Platform Manager at Google, will present findings from a study on how smart phones are transforming the in-store shopping experience. Presentations from MaxPoint, Sonoco and JJ's Red Hots are also on the program. Event details and registration are online at retailinsights.eventbrite.com
“This event brings together hundreds of talented folks who share a passion for retail, and Jocelyn brings a unique perspective that our audience will appreciate,” says Jim Cusson, president at Theory House. “Charlotte is becoming a true retail epicenter, but there are surprisingly few opportunities for marketers and retailers to come together in a neutral environment and share insights, challenges and successes.”
About Theory House
Theory House is the leading shopper marketing agency for North America’s next great brands. It helps retailers and challenger brands thrive through a complete suite of shopper marketing services that connect with shoppers along the consumer decision journey. These services include research and insight, branding and design, retail activation, and digital engagement. More information about Theory House and its approach to shopper marketing can be found at http://www.TheoryHouse.com or by contacting Jim Cusson at 704-665-0714.
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Jim Cusson, Theory House, http://www.TheoryHouse.com, 704-665-0714, [email protected]
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