CraveOnline and TNT’s Falling Skies Debut the ‘Alien Invasion Bus Experience’ at Comic-Con
Los Angeles, CA (PRWEB) July 17, 2013 -- Evolve Media’s CraveOnline Media (http://www.craveonline.com), the largest online male lifestyle publisher, presents the CraveOnline Alien Invasion Bus Experience at Comic-Con, sponsored by TNT’s Falling Skies. From July 18-19, the free Alien Invasion Bus Experience will be located at the Comic-Con Activation Zone, just outside Petco Park, from 9am to 8pm. This is CraveOnline’s second phase of an online/offline partnership with TNT, having successfully showcased the “Crave Invasion” tent at last month’s E3 conference in Los Angeles.
Upon arriving at the fully branded vehicle—complete with a life-like alien figure attached to the back of the bus—guests will be "recruited" to join the Falling Skies Human Resistance movement against invading aliens. Within the alien habitat-like interior, visitors are gifted with a free pair of headphones that can be plugged into available iPads to watch all new Falling Skies clips. Also on hand will be a temporary tattoo station, allowing ‘victims’ of the invasion to display the telltale ‘alien eye worm’ mark on their faces. Tattoo-baring guests are then encouraged to make use of the “Alien Invasion” photo booth, which produces photos that are both instantly printable and socially sharable. The images will also be gathered into a mosaic and displayed on a large television screen on the bus.
Reinforcing the post-apocalyptic tone, two character-dressed models donning Falling Skies theatrical make-up will be greeting guests throughout the day. An additional team of CraveOnline models will also be giving out free exclusive Falling Skies swag and prizes, including the season two Blu-ray set, sweatshirts, tee-shirts, and more.
Meanwhile, Falling Skies will be featured through full brand takeovers for all content coverage of Comic-Con on CraveOnline.com, along with ComingSoon.net and GameRevolution.com.
“The Alien Invasion Bus Experience fits perfectly with our with campaign to entice viewers to Falling Skies through what we like to call Alien Interruption and Resistance Recruitment," said Tricia Melton, Senior Vice President of Entertainment Marketing and Branding for TBS, TNT and Turner Classic Movies (TCM). "This is a unique and exciting opportunity to connect with fans through real-world interactions."
“Building off of the success of our E3 partnership with TNT’s Falling Skies, it’s evident that both companies align perfectly to deliver highly engaging experiences to our collective audience base,” said Mike Bender, Senior Vice President of CraveOnline Media. “We are enthused about bringing our partnership to Comic-Con and creating another immersive event that will provide an entertaining and fun experience that our fans will remember for a long time.”
More information on the Alien Invasion Bus Experience can be found at: http://www.craveonline.com/hub/comic-con.
About TNT's Falling Skies
Currently in its third season, TNT's Falling Skies ranks as basic cable's #1 scripted series with adults 18-49 and adults 25-54 for the summer-to-date. The epic series fromDreamWorks Television and executive producer Steven Spielberg tells the extraordinary story about life and survival in the wake of a catastrophic alien invasion.Noah Wyle stars as a college professor who becomes an unlikely resistance leader. The series, which airs Sundays at 10 p.m.(ET/PT), also stars Moon Bloodgood, Will Patton, Drew Roy, Connor Jessup, Maxim Knight, Seychelle Gabriel, Mpho Koaho,Colin Cunningham and Sarah Carter.Among the guest stars this season on Falling Skies are Gloria Reuben, Robert Sean Leonard, Stephen Collins and Doug Jones. Falling Skies premiered in summer 2011 and ranked as basic cable’s #1 new series of the year. The series returned with strong numbers last year, averaging 5.6 million viewers in Live + 7 and ranking as basic cable's #1 summer drama with adults 25-54. In addition to Spielberg, Falling Skiesis executive-produced by DreamWorks Television heads Justin Falvey and Darryl Frank, along with Remi Aubuchon andGreg Beeman. TNT recently announced thatFalling Skies has been picked up for a fourth season to air in summer 2014.”
About CraveOnline Media, LLC
CraveOnline (http://www.craveonline.com) is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 26 million unique visitors per month (March 2013, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (http://www.evolvemediallc.com).
For More Information:
Whitney Ashley
Director of Marketing Communications
(310) 449-1890 Ext. 8250
Whitney.Ashley(at)evolvemediallc(dot)com
Annie Carone
Sr. Public Relations Associate
(310) 449-1890 Ext. 8263
Annie.Carone(at)evolvemediallc(dot)com
Maya Brooks
TNT PR
(404)- 885-2098
maya.brooks(at)turner(dot)com
Annie Carone, Evolve Media Corp., http://www.sheknows.com/love-and-sex/showdowns/hottest-nfl-players, 310-779-1890 8263, [email protected]
Share this article