Anita Sayed Joins PlayCore Team to Lead Aquatic and International Business

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Rich history in sales and marketing adds value to new role.

PlayCore is pleased to announce the addition of Anita Sayed to their Senior Management team. Sayed, who led the Colorado Time Systems business before its acquisition by PlayCore, continued to serve as a consultant in the area of aquatics and international business. In her new role as Senior Vice President / Group Manager Aquatics, Sayed will have responsibility for both Colorado Time Systems and Spectrum Aquatics, as well as multisport systems.

Anita Sayed comes to PlayCore with a rich background in sales, marketing, and operations, having held the roles of Vice President of Operations and President at IEM, as well as management positions at Hewlett Packard and General Motors. Bob Farnsworth, CEO of PlayCore noted, “We are excited to have Anita join our team permanently and at the opportunities her new role will provide.” Sayed will be based out of the Colorado Time Systems office in Loveland, CO.

About PlayCore
PlayCore helps build stronger communities around the world by advancing play through research, programs, and partnerships. They infuse this learning into their complete family of brands.

PlayCore combine best in class planning and education programs with the most comprehensive array of recreation products available to create solutions that match the unique needs of each community they serve.

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Anne-Marie Spencer
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