Saratoga Springs, NY (PRWEB) July 18, 2013 -- Informz, Inc., a leading email marketing service provider, announced today a new partnership with CRM provider, iDSS. The two companies will soon launch an integration between their two systems that will enable users to improve efficiency and create more effective email campaigns.
Informz offers a suite of integrated online communication tools including email marketing, a mobile event app, online surveys, and event registration tool that enables organizations to improve engagement and manage online communications all from one interface. The Informz platform easily integrates with data sources such as iDSS’ CRM for Destination Marketing Organizations (DMOs). The integration between the Informz email platform and iDSS' CRM platform will enhance the functionality of both systems and enable DMOs to eliminate manual processes and improve the ability to target and personalize messages.
“We are pleased to announce our new partnership with iDSS,” said Joe Tyler, CEO at Informz. “This partnership will expand the Informz presence in the Destination Marketing industry and offer DMOs a powerful new solution for marketing to their audience.”
“We are very excited about our relationship with Informz. What struck me about the company was their consultative approach to their clients. That struck me as a common vision in our approach to helping destination marketing organizations be efficient and successful," said Mark Lynch, iDSS General Manager. “The more and more I learned about their philosophy, the more I felt they were a perfect fit for our many destination marketing clients.”
The partnership is being launched during the 2013 DMAI Annual Convention in Orlando and launch of the integration will be coming soon. For more information, visit http://www.informz.com.
About Informz:
Informz is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.
About iDSS
iDSS is an industry leading Customer Record Management (CRM)/Content Management System (CMS) platform that destination marketing organizations (DMOs) use to automate their business activities within a singular platform. Based in Minneapolis, iDSS has clients across the United States as well as across the world. iDSS now holds patents in the United States of America and Australia.
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Lori Ely, Informz, http://www.informz.com, 518-691-0071 208, [email protected]
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