AllClear Guarantee Helps Online Retailer Increase Revenue by $1 Million
Austin, TX (PRWEB) July 19, 2013 -- Children’s retail brand Cookie’s Kids chose AllClear ID, the leader in consumer identity protection, to increase their online conversion rates while guaranteeing the safety of their customers who shop online.
The e-commerce industry has experienced frequent security incidents like hacks and breaches, resulting in an increased consumer awareness of the risk of identity theft while shopping online. In fact, Forrester Research found that 66% of consumers are concerned about identity theft while online. To preclude these concerns, Cookie’s decided to protect their customers’ identities anywhere they shop, including on the Cookie’s Kids website, with the AllClear Guarantee.
The Guarantee is a service offered by merchants to their customers, and provides identity theft protection on the internet and everywhere else. It is the latest innovation in the online shopping experience: like free shipping and 365-day returns, guaranteeing identity protection, anywhere and everywhere they shop, creates thankful and loyal customers.
For example, a customer can receive protection by shopping with Cookie’s, then later become a victim of a phishing scam or have their wallet stolen. The customer simply contacts AllClear ID to help repair their identity, and never has to prove where or how identity theft occurred. AllClear ID has a 100% success rate resolving financial identity theft cases and is available any time customers have questions or need help. The protection offered by Cookie’s covers their customers for 6 months and is at no cost to customers – ever.
Cookie’s tested several variations of the AllClear Guarantee program, and all produced uplift in their conversion rate. The winning variation produced a 14.40% increase in conversion. In addition, the lightweight implementation did not strain Cookie’s internal resources, ensuring they could have the program, and the benefits of customer protection, up and running quickly. A case study of their test is available for download.
Al Falack, Director of Cookie’s Kids website was thrilled with the results and said, “We will use the Guarantee on our website as a long-term solution to gain consumer confidence, provide a great service to our customers, and improve our conversion rate.” The next step is for Cookie’s to bring the success of this online program to customers of their brick and mortar locations.
For Cookie’s customers, the AllClear Guarantee provides what other security features cannot: peace of mind knowing that their identities are completely protected, no matter where or how it may occur.
About AllClear ID
AllClear ID is the technology leader in identity protection market, and recently introduced the latest innovation in consumer protection: the AllClear Guarantee. The Guarantee is a conversion optimization and customer experience program that gives your customers the confidence to shop with you without worrying about what could happen to their information. This industry-first program takes the promise of website security and makes it real – retailers that offer the Guarantee give their customers identity protection that goes everywhere with them, online or offline, and helps repair their identity no matter where or how fraud occurs. To hear recent results of the program or learn more, email Guarantee(at)allclearid(dot)com or visit http://www.AllClearID.com/guarantee.
About Cookie’s Kids
Established in New York City in 1972, Cookie’s Kids has seven store locations and a robust e-commerce business. Their website offers the same terrific selection found in their stores: clothing from newborn to young adult sizes, shoes and accessories, school uniforms, baby products, and all the latest toys. While growing the business to reach more customers online, Cookie’s has maintained a reputation as the World's Largest Kids Department Store and the #1 School Uniform Headquarters in the United States. They are ranked 558 on the Internet Retailer top 1000 and poised for continued growth. To receive your own Guarantee, visit http://www.CookiesKids.com.
Kirsten Matetich, AllClear ID, https://www.AllClearID.com/guarantee, 512.810.9137, [email protected]
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