Econohomes Hires Wally Thornton as VP of Marketing and Digital Strategy

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National mortgage foreclosure reseller and real-estate lender hires seasoned marketing executive to develop comprehensive go-to-market strategy

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Wally brings energy, experience and a unique perspective to our business, and we are thrilled to have him join the team.

Econohomes, a leading reseller of mortgage foreclosure properties and related investor financing in the United States, announced it has hired Wally Thornton as VP of Marketing and Digital Strategy, a newly created position.

Thornton brings more than 12 years’ experience in marketing, hardware and software product development, social media, operations and strategy. He comes to Econohomes from Flockstream, a social media startup, where he was a cofounder and head of development. Prior to that, he served as VP of Product Management and Supply Chain for iGo, Inc., where he led marketing, product development, engineering and supply chain.

According to Jeff Ball, CEO of Econohomes, the Thornton’s hiring is directly tied to how rapidly the under $100,000 home sales and financing market is growing. “Wally brings energy, experience and a unique perspective to our business, and we are thrilled to have him join the team,” Ball says. “Econohomes continues to be a market leader in mortgage foreclosure re-sales and with the recent launch of our residential investment lending arm, the company is moving aggressively to be the provider of choice in the under $100,000 home market. Wally’s rare ability to deeply understand technology, brand strategy and analytics will help solidify the position of Econohomes as a product innovator in the residential mortgage foreclosure market.”

In his role at Econohomes, Thornton will leverage his extensive marketing, development and operations experience to drive Econohomes’ marketing strategy through technological innovation and data analysis. “As Econohomes continues to be among the fastest-growing resellers of residential mortgage foreclosures in the United States, we must stay on top of our game by introducing the right products while staying committed to our founding mission of turning distressed properties back into livable homes,” Thornton says. “Moving into the underserved investment property lending market means we must understand our customers’ needs and respond to them with flexible and affordable products. My goal is to create a marketing strategy that will establish us as the lender-of-choice for investors purchasing homes in the under $100,000 market.”

Econohomes’ new line of real estate financing products helps individual investors finance purchases of foreclosed properties anywhere in the United States. “Wally will work closely with the executive team to chart an effective long-term marketing strategy in the rapidly growing private residential lending space, while building out a marketing team that will address such needs as branding, content marketing, lead generation and marketing analytics,” notes Ball.

More details about Econohomes REO property listings and new flexible financing portfolio are available at

About Econohomes

Econohomes unlocks the enormous potential of distressed properties for buyers, sellers, and communities. With hundreds of investment properties offered in more than 40 states and a proven track record of acquiring and selling over 7,000 properties since 2005, Econohomes is the alternative pipeline for distressed properties. Econohomes buys REO properties in volume at discounted prices from mortgage lenders and servicers, and almost instantly makes these properties available online to buyers at affordable prices. Econohomes is the leading online source for wholesale investment properties and provides the most efficient, reliable and personal customer experience for the purchase, sale and financing of homes less than $100,000.

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Aaron Pappas
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