Fanstang Financial Milestone: Fanstang Closed $20 Million in Endorsement Deals for Western Celebrities and Athletes in China in the Past 12 Months
Shanghai, China (PRWEB) July 19, 2013 -- Fanstang, (translation: a place for fans) a division of the China Branding Group, announced today it has brokered and arranged more than $20 million of endorsement deals for Western celebrities and athletes in China over the past 12 months.
The product categories of such deals include retail, real estate, beverage, electronics, gaming, mobile telephone, apparel and automotive. Deal sizes range from $100,000 for a one month endorsement to millions of dollars for multiple year deals.
By investing in the idea that awareness creates opportunity, Fanstang has built a new kind of direct-to-consumer social media platform enabling Western celebrities and athletes to build their awareness in China by speaking directly to millions of Chinese fans every day. Harnessing the power of existing Chinese social media platforms, Fanstang helps its clients build strong, engaging and authentic relationships with Chinese fans.
Fanstang's client list includes 150 of the most relevant talent in TV, film and the NBA. Fanstang's approach fuses traditional PR & marketing with Fanstang's extensive online network which includes the voices of local fan clubs, key opinion leaders and tastemakers throughout China.
Fanstang monetizes the relationships that celebrities and athletes build with their Chinese fans by arranging, brokering and overseeing opportunities for Western talent to endorse Chinese brands.
“The tremendous power of entertainment, music, fashion and sports celebrities to help differentiate and grow the brands of both Chinese and global companies is only just beginning to be used in China,” said Adam Roseman, CEO of China Branding Group, which owns the Fanstang platform. “For the first time ever, Western celebrities have the power to grow and shape their brands in the Chinese market. Our timing is great. We are growing the awareness of Western celebrities in China and Chinese companies are willing to invest in meaningful advertising campaigns involving our celebrities."
Fanstang is owned by China Branding Group, a venture backed company founded in 2012. It has 50 employees with offices in Shanghai, Beijing, Guangzhou and Los Angeles. China Branding Group is the world's largest broker of endorsement deals between Chinese brands and Western celebrities and athletes.
Rebecca or Anthony, China Branding Group, http://www.fanstangdashboard.com, (310) 421-0400, [email protected]
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