MediaJobs.com Analyzes How a Decrease in Android Use Affects the Mobile Advertising Industry
New York, NY (PRWEB) July 22, 2013 -- More and more people are choosing iPhones and iPads over Android products and mobile advertising spending on Android platforms continue to decrease. What does this mean for the mobile advertising industry? MediaJobs.com discusses the issue in detail in the article Mobile Advertising Gap Widens Between Android and iOS.
The article cites news from tech company Velti* that reported that Android’ mobile ad share dropped drastically in the past year. The report reveals many details about the industry and how these trends affect mobile advertising jobs.
Readers will learn the significance of the gains of mobile ad share revenue for iPhone and iPad and how the launch of the iPhone 5 compared to the launch of the Galaxy SII from Samsung.
Do these revenue figures indicate a trend in mobile advertising? Anyone who is in the mobile advertising industry or those looking to secure media jobs will want to read this article to see what this latest trend represents for the future. Because the data from this report was collected from a large representation of mobile phone users, these figures are of major importance.
Another interesting point discussed in the article is that not only are usage numbers changing, but the fact that consumers are using their phones differently in different parts of this world, so these figures could give insight to the global state of mobile advertising. Games may not be the “golden child” they once were when it came to mobile applications. Readers will learn how games appear to be on a downward trend and how book and entertainment apps are faring when it comes to downloads.
Another article that dissects recent trends and changes in the mobile advertising industry is Coming Here Soon – The UK Mobile Advertising Explosion. This article analyzes recent trends in the UK mobile advertising industry and how these changes can affect the U.S. The UK is seeing record-breaking revenues and the article gives some insight into how this growth could be mimicked here in the States. The revenue numbers revealed for mobile advertising across the pond are staggering and readers will want to take note to learn how the industry has evolved there and what all this success really boils down to.
Major changes are happening in the mobile advertising industry and job-seekers who are looking for mobile advertising jobs must keep themselves up to date with these trends. MediaJobs.com presents news coupled with insights such as these to arm strategic job seekers with the knowledge and skills that they need to succeed.
About MediaJobs:
MediaJobs.com is a digital news platform that combines the power of news articles with listings for media jobs to bring rich context and strategic insight to jobseekers in the media landscape. MediaJobs.com provides source insider information from the hottest media companies, top players and products worldwide.
*Velti, December 20, 2012: velti.com/press_release/dec-20-12.php
Roy Weissman, Media Jobs, http://MediaJobs.com, 212 426 1177, [email protected]
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