Together with companies like AdStack, ExactTarget is transforming digital marketing.
(PRWEB) July 23, 2013
AdStack, the real-time email optimization technology platform for marketers, today launched its new LiveOptimizer app for ExactTarget HubExchange, making it easy to integrate AdStack with ExactTarget.
By analyzing recipient behavior in real-time, LiveOptimizer automatically optimizes email content to increase engagement and maximize revenue. Through A/B/n and multivariate tests that analyze receiver engagement with email content, LiveOptimizer substitutes the best performing content across all emails after they have already been sent. LiveOptimizer enables marketers to achieve the best performance possible and the highest return on investment by providing consumers the right content at the right time.
“We are thrilled to announce our new app with ExactTarget, a well-known marketing technology,” said Evan Reiser, Chief Executive Officer of AdStack. “With ExactTarget HubExchange, marketers will have easy access to LiveOptimizer, a tool to ensure that their customers are viewing the most relevant content in an email at the right time.”
According to a study conducted by eMarketer in 2013, the best tactic to improve email marketing includes delivering more relevant content to the right customers.
"We are pleased to welcome AdStacks’s LiveOptimizer to ExactTarget HubExchange,” said Ian Murdock, ExactTarget’s vice president, platform and developer community. “Together with companies like AdStack, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results.”
HubExchange is ExactTarget’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget’s Interactive Marketing Hub. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.
To learn more about ExactTarget HubExchange, visit http://www.HubExchange.com.
About AdStack
AdStack is the real-time email optimization technology platform for marketers. By using quantitative techniques, AdStack is able to automatically optimize and manage digital email marketing campaigns for agencies, publishers and advertisers. Since 2011, AdStack has been working with Fortune 100 companies to help make their emails smarter. Headquartered in San Francisco, AdStack also has an office in Brooklyn, New York. Visit http://www.adstack.com to learn more.