New Report Reveals Drop in Small Business Optimism, Logix9 Offers Solutions to Boost Confidence
Phoenix, Arizona (PRWEB) July 22, 2013 -- As an online marketing training resource, Logix9 is committed to helping small business professionals discover new solutions for success. Although small business confidence has risen in the past year—along with other slow elements of economic growth in the country—this online education site notes that many are currently experiencing a drop in overall optimism. In fact, a recent article from CNBC reveals, “Small business optimism fell in June from its one-year high as an uncertain recovery continues to unfold.”
The article cites the latest evidence and states, “The National Federation of Independent Business said on Tuesday its Small Business Optimism Index decreased 0.9 point to 93.5 last month, changing course from two straight months of growth. Six of the index's 10 components fell and two were unchanged. Only job creation plans and the six-month outlook advanced. This mirrors economists' predictions that the economy will pick up momentum in the second half of this year after a lackluster start.”
Logix9 responds in a recent press statement, “Although small business optimism is dropping, it is important to note that there are indicators of growth. As such, business owners must make the conscious decision to grow their enterprise in the right direction—particularly by bringing in new customers. Online marketing is a great way to improve visibility and attract new audience, thus improving sales.”
The CNBC article reflects a similar observation and notes, “More owners are reporting negative sales trends than positive ones.” The National Federation of Independent Business adds, “Nothing cheers up a small business owner more than a customer, and they remain scarce and cautious.” Although many businesses may want to spend resources on building up customer bases, Logix9 notes that some may be facing cost issues in other aspects of operation.
For example, a recent article from Forbes suggests, “that there are no challenges larger to a small business owner than that of the cost of healthcare.” The article observes that with increasing costs of healthcare met by a decrease in quality of care, small business owners are facing limited options when it comes to providing employees with optimal solutions. Still many believe that this is an area in which money should be spent.
“We understand that healthcare is one of the most significant factors impacting small business confidence. However, with dedication and strategy, many independent business owners may find that they can meet these costs while also boosting marketing efforts. Online marketing can be an incredibly affordable solution for businesses that need to increase revenue and better its image. Even more importantly, it can offer an astounding return on investment over other traditional forms of marketing,” Logix9 concludes in its press statement.
ABOUT:
Logix9 is an online educational resource for business owners who want to learn how to make a strong impression on the Internet. The website focuses on the individual student and forms a curriculum with help from some of the most experienced professionals in the e-commerce industry. Based on the latest developments in technology and online marketing, the online resource offers assistance in areas such as web design, social media, domain names, HTML coding and more.
To learn more about how Logix9 can help you, visit http://www.logix9.com.
John Gramercy, PR Management Inc., 484-362-9658, [email protected]
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