The Business Benefits of Accepting Credits Cards Can Be Game Changing Says RateCreditCardProcessing.com
(PRWEB UK) 20 July 2013 -- In response to their latest customer survey, RateCreditCardProcessing.com said earlier this week that the benefits of accepting credit cards for a business can be ‘game changing’. A spokesperson for the website said: “If a business currently only allows for cash transactions, with confidence the data clearly shows that they are missing out on potential sales.” He added that: “Customers clearly expect modern businesses to provide means to allow for credit card acceptance. Our latest customer satisfaction survey has been shown to be directly impacted by the ease and simplicity of the ease of a merchants sales funnel and payment acceptance methods.”
Their respondents also indicated that customers are likelier to make impulse purchases with a credit cards. Their spokesman said: “Paying with cash, literally handing over the bills has been linked in brain scans to cause pain impulses that paying by credit card does not cause.” He added that: “If a customer is forced to withdraw cash instead of using a card as payment, that business will lose sales. Customers who have time to get money also have time to reconsider their purchase, be approached by competitors or simple forget the urgent need for the product or service.”
Another important factor that businesses rated positively in the survey was the much shorter time it takes for a credit card payment to be processed, compared to checks. Additionally, having lower amounts of cash in a business store means it is a less tempting target for criminals.
However, RateCreditCardProcessing.com also said that from their recent experience, some merchants needed to be more aware of their obligations to customer service, fraud prevention and security. Their spokesman said: “Embedding internet security on a merchant website through Secure Socket Layers is a must to protect customers information privacy.” He also cautioned that: “When considering fraud prevention, businesses must be aware of merchant liability. When measures undertaken are proven to be ineffective in countering fraud, merchants assume the responsibility of monetary compensation and all that goes with it.”
About RateCreditCardProcessing.com:
RateCreditCardProcessing.com is a website that believes accurate research is the best way for a business to choose their next credit card processing company, and that proper research begins with what the actual customers are saying. All the reviews on their website are submitted by their visitors who want to share their experience. For more information or for those looking to research the right credit card processing company for them, go to RateCreditCardProcessing.com
Carol Orsi, Bazooka Search Ltd, 609-561-7012, [email protected]
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