Louisville, KY (PRWEB) July 22, 2013
Louisville web design and SEO company, Logic Media, offers an analysis on black hat SEO web practices and provides a safe way to assess spammy SEO offers in order to maintain and grow online organic rankings. In the ever changing world of SEO and algorithm adjustments from Google, it’s hard to keep up and know exactly the right thing to do for any business, especially for those who do not follow the SEO industry on a regular basis. In addition, with hundreds of spam e-mail coming to any business with promises of higher organic SEO rankings, it’s hard to know who to trust and who to stay away from. Businesses are continuously bombarded with email solicitations for SEO services that claim to have seen and reviewed the company’s current website, and offer an SEO strategy with promises to increase the company’s online rankings to the 1st and 2nd places on Google, Yahoo, MSN/Bing and AOL. Logic Media has found these offers to be very risky propositions, for several reasons.
Search Engine Optimization can be divided into two schools of thought: "white hat" SEO and "black hat" SEO, although some people add a third category, "grey hat" SEO as a blend between the two. "White hat" SEO professionals keep in mind the guidance provided by the search engines, only practice legitimate and organic link building, on-site optimization, and avoid anything that even borders on "spam". "Black hat" SEO is the opposite: automated posting to directories, comments automatically posted to endless (and irrelevant to your business) blogs, and fluff articles repeated across a network of blogs with little or no change between them, all automatically posted by the thousands. The search engines have spoken out publicly against these black hat techniques as being risky or damaging to a website's rankings, and yet black hat SEO spammers still send out solicitations specifically mentioning directory links and blog comments.
Considering the new Penguin 2.0 release, business owners who are considering hiring a firm for SEO efforts should only select a firm that truly knows SEO and clearly identifies that they practice only white hat SEO efforts. If an offer for SEO services guarantees 1st page rankings, or mentions any shady techniques such as using guest book submissions for links, forum posting for links, hundreds or thousands of directory submissions, or blog commenting for links, those are clear identifiers of black-hat SEO methods. These risky methods are not a guarantee to improve your rankings now nor in the long run, and they will likely lead to a decrease in your existing rankings.
The SEO experts at Logic Media passionately believe in white hat SEO practices and SEO strategies through quality content development, organic link building, and true website optimization techniques. With the latest major Google algorithm updates rolled out in May 2013, businesses who have practiced or hired firms for black-hat SEO efforts are going through another wave of negative ranking changes. Google’s new release includes a new system with more sophisticated capabilities for link analysis that allow the search engine to better deny value to spammy links and includes a more comprehensive tool to identifying black hat web spam efforts.
About Logic Media
Logic Media is a web design company in Louisville offering custom website design and search engine optimization services helping their clients market their businesses online through great high end web design, proven SEO techniques and customized marketing tactics.
Logic Media, Inc.