Reed Construction Data Reveals an Industry First in Construction Market Intelligence

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Reed’s new Demand View delivers unprecedented insight into the construction market, product demand and market opportunity.

Demand View specification share

This entirely new, macro view of intelligence eliminates the guesswork ‒ identifying areas where a company excels and areas where they can best focus their resources and marketing strategies.

Reed Construction Data, North America's leading provider of construction information, announces the release of Demand View, an interactive new data set for cūbus that provides unparalleled visibility into the construction market.

Demand View uses intelligent building models, developed by the experts at RSMeans, to quantify product demand across Reed’s entire database of new construction projects, including projects in planning and bidding stages without specifications. Because the intelligence is based on actual projects ‒ not forecasts or projections ‒ cūbus + Demand View delivers results that allow manufacturers to analyze, plan, market and deploy resources with added precision.

“cūbus + Demand View gives building product manufacturers actionable insight with an exciting new perspective,” stated Daimon Bridge, Senior Director of Market Intelligence, Reed Construction Data. “This entirely new, macro view of intelligence eliminates the guesswork ‒ identifying areas where a company excels and areas where they can best focus their resources and marketing strategies.”

cūbus includes a number of new features, as well, that give manufacturers a more complete picture of the market. New unit-of-measure display options provide a view of data based on project count, project value, interior square foot and square foot footprint, while Demand View adds the ability to quantify product demand based on materials, labor and equipment, and total installed costs. New Market Share features help manufacturers visualize specification share and compare specification rates against competitors, providing insight companies need to align resources and capitalize on existing or emerging opportunities.

“Demand View does the work to quantify product demand; cūbus helps you visualize it,” stated Lyndon Haas, Director of Product and Marketing, Reed Construction Data. “With a single click, cūbus + Demand View delivers an instant, robust view of product demand ‒ giving manufacturers the power to zero in on high-value opportunities and align resources based on demand.”

cūbus + Demand View is available today. To learn more or schedule a customized presentation, click here.

About Reed Construction Data

Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information. Reed provides actionable insight to construction professionals through a diverse portfolio of innovative products and services, including national, regional and local construction project data, accurate and reliable construction cost data, effective marketing solutions and dynamic market intelligence solutions. For more information, visit

About RSMeans

RSMeans, a division of Reed Construction Data and the most quoted name in construction, is North America’s leading provider of construction cost information. For more than 70 years, RSMeans has been the source of locally relevant, accurate and up-to-date cost information construction professionals can count on to build competitive estimates and control construction costs. The on-staff experts at RSMeans offer seminars, consulting services and assistance with cost data and estimating needs. For more information, visit

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Nina Hockenbery
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cubus + Demand View by Reed Construction DataReed Construction Data