Vets Plus, Inc. to Launch PetsPrefer® Soft Chews for Dogs at SuperZoo

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Six new, easy-to-feed functional treats join the PetsPrefer® line of tablets for dogs and cats.

PetsPrefer Soft Chews for Dogs display

PetsPrefer Soft Chews for Dogs

Pets Prefer Soft Chews for Dogs are the perfect blend of treat and healthy option: 'Serious supplements. Seriously good taste.'

Vets Plus, Inc. (VPI) is pleased to announce the addition of Soft Chews for Dogs to its PetsPrefer® line. PetsPrefer® Soft Chews are available in Joint, Probiotic, Calming, Skin & Coat, Breath, and Senior formulas.

Soft chews provide pet parents with an easy, fun way to supplement their dog’s diet with targeted probiotics, vitamins, and minerals. All six soft chews in the PetsPrefer® line are veterinarian-formulated and have shown 95% palatability in trials. These functional treats are the perfect blend of treat and healthy option: dogs love them, and pet parents can feel good knowing they’re giving their pet a nutritional boost. Cherie Grandt, Director of Marketing said, “Soft chews are changing the way pet parents think about nutritional products for their dogs. Giving PetsPrefer® Soft Chews is a positive experience for both parent and pet.”

Sporting a fresh, bright label design, each jar contains approximately a one month supply for dogs of any size. Representatives will be at the Vets Plus booth at SuperZoo (booth #5163) July 23-25 to answer any questions.

The soft chews join a line of 11 tablet supplements for dogs and cats. The tablets are available in Adult Maintenance, Senior, Joint Plus, Calming, Soft-n-Shiny Coat, and Digestion Support formulations for dogs and Adult Maintenance, Joint Plus, Senior, Urinary Health, and Hairball formulas for cats. All PetsPrefer® products are manufactured in the U.S.A. by NASC-certified manufacturer Vets Plus, Inc. Questions about the products can be directed to VPI Customer Service at support(at)vets-plus(dot)com or

About Vets Plus, Inc.
Vets Plus, Inc. (VPI), located in Menomonie, Wisconsin, is a leading manufacturer of health and nutritional supplements for both food and companion animals. With over 20 years of experience, Vets Plus creates custom formulations for contract manufacturing of innovative probiotic, prebiotic and nutraceutical products in a wide variety of feeding forms. VPI also manufactures its own product lines including Probios®, Replamin®, PetsPrefer®, Swine Prefer®, Horses Prefer®, and Goats Prefer®. Vets Plus is proud of its continued growth into a leader within the animal health industry and ability to manufacture several hundred products while maintaining ISO-9001:2008 and NASC certifications and cGMP and AAFCO compliance. Vets Plus is a member of the American Pet Products Association (APPA).

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Katie Boehm
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