Peter Koch, CEO of Balluun, “Balluun has been designed for scalability and easy adaptation to the wholesale commerce needs of multiple industries."
Foster City, CA (PRWEB) July 23, 2013
Balluun, an innovative technology platform for business to business e-commerce, announced today that it has raised an additional $8.7 million in funding. This news follows on the heels of the recent announcement of Balluun’s collaboration with Advanstar Global, the largest US trade show organizer, to apply Balluun’s technology platform across Advanstar’s trade show portfolio.
The Series B financing was led by Finoris AG, a group of private Swiss investors. Balluun will use the investment to accelerate their expansion with other tradeshow organizers in the US and worldwide, and to continue to build upon their leading technology platform and team.
“Balluun combines transaction infrastructure with a social element to create an ideal digital environment for b-to-b e-commerce, “said Karl Heinz Koch, CFO and Co-Founder of Balluun. “Our vision and intention is to make Balluun the most robust wholesale b-2-b commerce solution for tradeshows to offer their exhibitors and attendees the ideal solution for transacting wholesale business digitally.”
Added Peter Koch, CEO of Balluun, “Balluun has been designed from the ground up for scalability and easy adaptation to the wholesale commerce needs of multiple industries. This deep and broad approach is what attracted our new partner, Advanstar, and with this new investment we will be able to accelerate our growth by bringing on new trade show partners.”
A global company, Balluun is headquartered in Switzerland and runs off Silicon Valley-based technology development. The company's mission is to be the leader in providing patented technology solutions for tradeshows that facilitate, manage, and build wholesale commerce for buyers and sellers worldwide and across all industries. Balluun’s technology is an innovative solution that addresses the needs of tradeshows and leverages the economies of scale technologies can provide. With a guiding philosophy of connecting buyers and sellers and catalyzing growth, Balluun is re-imagining how businesses are created, managed, and can thrive with a technology-driven social business model. For more information, please visit: http://www.balluun.com.