Avalanche Acquires Golfmates.com, Leading Online Dating Site for Single Golf Enthusiasts
Miami Beach, Florida (PRWEB) July 24, 2013 -- Avalanche LLC. has acquired Golfmates.com, a leading online dating website for single golf enthusiasts, it was announced today. Golfmates is the first sports themed dating site to join Avalanche’s roster of 18 niche and general online dating websites, which includes Date.com, Matchmaker.com, and Amor.com, among others. Avalanche continues to seek out strategic acquisitions of niche online dating sites, with Golfmates representing the third acquisition the Company has made in the last 18 months.
“We are excited about the addition of Golfmates to the Avalanche family of sites, as this demographic fits perfectly with the community of singles on sites such as Matchmaker.com,” said Meir Strahlberg, CEO of Avalanche. “We paid attention to the likes and interests of our members, and discovered that golf was extremely popular. Golfmates attracts older, successful singles, who love golf and are looking for a serious relationship. Now, under our direction, we will be able to continue to grow the site while offering our current members the opportunity to date, find a relationship, and share their love of golfing.”
Upon taking ownership of the site, Avalanche redesigned and relaunched Golfmates on the Company’s proprietary platform. The site now includes a unique matching system, and also allows members to search through all members within its community who have expressed an interest in golf. Additionally, Avalanche began cross promoting the site on its general online dating sites, including Date.com and Matchmaker.com, which has resulted in an increase in both membership and traffic to Golfmates.
The Company plans to grow the site through targeted advertising, affiliate marketing, and business development partnerships. Affiliates can earn profits by partnering with Avalanche; the Golfmates affiliate offer is available on OnlineDatingCash.com, which houses all of the Avalanche niche and general brands. Additional business development opportunities include partnerships with golf bloggers, golf courses, and golf products.
A privately owned company, Avalanche acquired Golfmates.com for an undisclosed amount.
About Avalanche, LLC.
A pioneer of online dating, Avalanche operates a network of 15+ general and niche dating websites. Date.com, its flagship brand, was launched on Valentine’s Day 1997, and is one of the world’s most popular dating sites. Matchmaker.com, started as a BBS in 1986, is the longest running dating site on the Internet. It was acquired by Avalanche in 2006 and targets singles looking for love, marriage, and serious relationships. Amor.com, launched in 2007, is the leader in Latin dating. It is enjoyed by US Hispanics and Latin singles throughout South and Central America. Jewcier.com, launched in 2011, is a newcomer in the Jewish online dating space, but is already the second largest Jewish dating site. In 2012, the company acquired Militarysingles.com, the largest online dating community for military singles. Recently, the company entered the sports niche online dating space with the acquisition of Golfmates.com a leading dating website for single golf enthusiasts. A privately owned company, Avalanche, LLC. is headquartered in Miami Beach, Florida. Additional information is available at http://www.avalanchellc.com
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Shira Kallus, Avalanche, LLC, http://www.avalanchellc.com, 212-721-3440, [email protected]
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