Protobrand Takes the Temperature of the Country’s Ailing Healthcare System
(PRWEB) July 23, 2013 -- Today, Protobrand releases the results from a study examining people’s deep-seated thoughts and feelings about the U.S. healthcare system. The Meta4 Insight survey, which was completed by 200 people who currently take prescription medication for cholesterol, asthma, early stage diabetes, or thyroid conditions, reveals the intricacies of the ailing U.S. healthcare system.
“For many people, the U.S. healthcare system is seen as a maze that is complicated and frustrating to navigate,” says Anders Bengtsson, CEO of Protobrand. While ideally people’s view of their health should be a straightforward path with a clear goal in sight, realistically most people feel their journey in the U.S. system is filled with dead ends, roadblocks, and infinite loops that lead nowhere.
The various actors in the system are not seen as working well together to provide care for the American people. Rather, the perception is that the actors in the fragmented healthcare system are motivated by profit, rather than by providing care for patients. In this regard, health care actors–including hospitals, pharmaceutical companies, healthcare insurance providers, and the government–are seen as poisonous foes that people are left on their own to fight against.
What is perhaps most disturbing with the results is that people feel a sense of desperation. There is a strong notion of being trapped in an undesirable place that is impossible to escape. And because of the unpredictability in access to healthcare insurance, doctors, and medication, as well as in the outcome of insurance claims, people view the system as a game where the outcome is uncertain.
About Mood of the Nation™ and Meta4 Insight™
“Mood of the Nation” is a pulse check of people surveyed through Meta4 Insight™. The methodology builds upon decades of academic thought and scientific research into the workings of the human mind. Meta4 Insight is facilitated through an online application, using a proprietary image database to reveal people’s subconscious minds.
About Protobrand Sciences, Inc.
Protobrand is an independent research and branding consultancy that offers a unique perspective on emotional insight mining. Through Meta4 Insight – our online application for metaphor elicitation – we mine the human subconscious and uncover the rich, hidden motivations behind people’s behavior. With such insight as a foundation, we craft strategic and creative solutions that result in emotionally resonant brand relationships. Clients include major consumer brands such as Lee, Disney, Marriott, Bank of America, GAP, Toyota, and Wrigley.
Anders Bengtsson, Protobrand, http://www.protobrand.com, +1 617-267-1488, [email protected]
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